Hiruscar and Hiruscar Kids, a scar care brand, launched
the ‘My Hero-Scar’ campaign to raise awareness among parents on the importance
of outdoor play time for children’s physical and psychological development. The
campaign also aims at encouraging parents to allow their children to explore
and enjoy outdoor activities without worrying their little ones getting
permanent scars from bruises and scrapes as long as it is treated properly with
the right scar care product.
“Technology and the urbanized environment these days
keep our children from enjoying the mother-nature as we used to do when our
generation was growing up. Children are very active and may fall and sustain
from injuries while they are playing outdoors. More often than not, parents would
prevent such incident from occurring again. Instead of protecting their
children at all times and preventing them to participate in any outdoor
activities, parents should let children be children – allow them to be
adventurous because it is part of growing up.
Hiruscar and Hiruscar Kids offer an efficient and
convenient solution to make sure adults and children don’t keep scars but only
good memories from their outdoor activities. Ultimately, the ‘My Hero-Scar’ campaign
aims to provide parents the assurance that while children can be active and
adventurous, they do not have to worry about children’s scars as they are well
taken care with Hiruscar and Hiruscar Kids,”
said Koon Yin Pang, Senior Manager,
Consumer Health Lead, Marketing Management, Consumer Health of DKSH Malaysia
Sdn Bhd.
Often, parents believe that their children are safer
indoors. Technology and an increasing range of home entertainment make it easy
to keep children from playing outdoors. According
to a study done by the regional parenting portal theAsianparent.com, 98% of parents in Southeast Asia allow their children
to use IT devices regularly.[1]
41% of these children aged between three and eight years old spend more than an
hour per sitting on their devices.
While it is inevitable in today’s
technology-driven world to ban the use of devices, parents should
nevertheless be aware of the negative effects of an extensive use of electronic
devices such as addiction or the correlation of device usage with childhood
obesity.[3]
In order to counter those risks, parents should consider more outdoor
activities for their children.
 |
(L-R)
Dr. M.S Priyadarshini, industrial and
organizational psycologist and Ms. Pang
Koon Yin, Senior Manager, Consumer Health Lead, Marketing Management,
Consumer Health of DKSH Malaysia Sdn Bhd. officially launch the ‘My Hero-Scar’
campaign.
|
Dr M.S. Priyadarshini, an industrial and organizational
psychologist who is also a life skills development trainer explained that “Outdoor activities have important physical and psychological advantages
on a child’s development. They stimulate for example a faster brain
development. Children that play more outdoors
are prone to be more active and hence less likely to be overweight while
growing up. Besides, they become better learners, socialize more through
group play and will therefore later on be more capable of connecting to others.”
Parents are therefore advised to let their children play more outdoors
and not to be over-protective. It is part of
growing up for children to occasionally get cuts or minor injuries that might
lead to scars if left untreated. Apart from these incidences, adults and
children can also acquire scars from chickenpox, measles or mosquito bites.
According to Health Department director-general Datuk
Dr Noor Hisham Abdullah, Malaysia counted about 167 cases of chickenpox last
year. The prevalence of measles was even higher. Compared to the same period in
2015, the prevalence of measles has increased of about 340%.
About 18% of the children
who have had chickenpox for example are likely to get scars mainly on their
faces, thorax, abdomen and back. This might affect the child’s self-confidence
and self-esteem.
 |
| The fun treasure hunt during the launch of the ‘My Hero-Scar’ campaign creates nice family memories and strengthens the bond between parents and their kids. |
Therefore,
the launch of ‘My-Hero Scar’ campaign is timely and useful to reach out to
Malaysians to help them learn and treat wounds and scars effectively.
It does not take much to have minor wounds and scrapes.
A trip over the stairs, mishandle a kitchen knife, small burns or any other
life events can leave small or large scars. Most of us have one or even more
scars to remind us of such situation. It is something common and Malaysians should
be informed that they can overcome scarring with treatment and by using the
right scar care product.
“With Hiruscar and Hiruscar Kids, young kids and adults are able to
enjoy the essential moments in life and help break free from their scarring
conditions”, added Koon Yin.
Hiruscar and Hiruscar Kids can help both children and
their parents at every stage of life to break free from their scarring
conditions as it provides a simple, safe, convenient and efficient way to relieve scarring. Regularly
applied on closed wounds, it helps your skin to recover to its previous
smoothness.
To find out more about the
‘My Hero-Scar campaign, visit Hiruscar official Facebook page at https://www.facebook.com/Hiruscar.Gel.Malaysia/ or log on to Hiruscar
official webpage at www.hiruscar.com.my.
About Hiruscar &
Hiruscar Kids®
Hiruscar is a quick-absorbing non-greasy and film-free clear
gel that helps reduce scar visibility.
The product contains MPS combined with Allium Cepa
together with four more elements that reduce excessive tissues from
forming. It also improves and dissipates wounds naturally while softening
thick marks.[8]
In order to see the best results, treatment should be
continual for 4-6 months, use 2-3 times daily on closed wounds.[9] Treatment
times can vary depending on the condition, size, type, severity and age of the
scars. 93% of consumers indicate that their scars heal at the end of 12 weeks.[10]
For
children, Hiruscar Kids combines
five molecules as heroes and helps parents to look after childhood scars.[11] Both products including
Hiruscar Post Acne are available at leading personal care stores and
pharmacies.
Tags
LIFESTYLES