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| Integration bolsters adoption for Fave, the No.1 food and beverage app in App Store serving thousands of businesses, millions of customers |
Favetoday announced that
Groupon Malaysia, the nation’s most popular go-to site for deals and discounts,will
be consolidated under a single brand and operate as Fave moving forward.
The integrationwill further
deepen the adoption of Fave, which is already the No. 1 food and beverage app in
the iOS App Store. Fave will also inherit Groupon’s steady base of customers, enabling
the brand to serve over 3 million subscribers combined.
On Fave today, customers
will be able to find many of the best deals from a variety of merchants
including, Westin Hotel,Red Box Karaoke, Le Méridien Hotel, La Juiceria, KL
Tower Atmosphere 360,Kenny Rogers Roasters, Coliseum Cafe & Grill Room, TuttiFrutti
Frozen Yogurt, Outback Steakhouse, and Morganfield’s among others. Nationwide,Faveenlists
over 2,000 local businesses including restaurants, spas, fitness centres, hotels
and more.
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| FOUNDER OF FAVE JOEL NEOH |
“Everyone loves a great
meal, at a great deal. At Fave, we will continue to work with the best
restaurants and beyond to extend more exciting and new offerings to consumers. Customers
can not only buy a deal, but also pay the entire bill via Fave as they discover
the city and save money at the same time. From family to couples, colleagues to
friends, our aspiration is to make Fave their favourite app,” said Joel Neoh, Founderof
Fave.
The strategic move allows
Fave to bring the best of both offerings together, while enabling a new service
model in response to the changing customers’ lifestyle and needs, as well as
the opportunity to help businesses succeed in mobile commerce.
“It is more than just
putting a new name to Groupon. Fave is a homegrown brand developed and
headquartered in Kuala Lumpur, and it is now used by millions of users and thousands
of businesses across Southeast Asia including Jakarta and Singapore,” added
Neoh.
The consolidation into Fave
follows the company’s acquisition of Groupon Malaysia in November 2016 to shape
new prospects for online-to-offline (O2O) economy in Malaysia and across
Southeast Asia.
Mobile payment has been
identified as one of the critical drivers of the O2O commerce, which brings
online customers to physical stores. The mobile payment transaction value in
Malaysia is expected to reach US$927 million in 2021, charting a rapid annual
growth rate of 59.8 percent from 2017-2021.
“Fave will be our engine to
spur widespread adoption of mobile commerce. In the coming months, we will
continue to focus on our progress in developing Fave and
rolling out its full service capabilities,” said Neoh.
Through the seamless
transition for its existing Groupon subscribers and merchants, customers can
immediately enjoy attractive deals and offers on Fave. Customers are also
entitled to an extra 15 percent discount on the first purchase by using the promotional
code GOFAVE valid until 28th February 2017.
Fave is available for free
on the App Store and Google Play Store, and accessible online at www.myfave.com.
About
FaveGroup
FaveGroup (formerly KFit Group) is the fastest
growing O2O company in Southeast Asia. Started in April 2015 as a fitness
sharing platform, FaveGroup has expanded to include various other verticals
such as Food & Restaurants, Beauty & Wellness, Lifestyle &
Activities and more.
Platforms under the FaveGroup (Fave, Groupon
Indonesia and KFit) have connected millions of customers to thousands of
offline businesses in key Southeast Asian market centres. With a strong base in
Jakarta and Kuala Lumpur, FaveGroup aims to build the future of mobilecommerce
in Southeast Asia.
To experience Fave, visit www.myfave.comor download the Fave app from the App Store or
Google Play Store. To experience KFit, visit www.kfit.comor download the KFit app from the App Store or
Google Play Store.