 |
The 256GB
SanDisk Ultra® microSD card with the Latest A1 SD Specification Offers Mobile
Users Even More Storage Expansion Options
|
WESTERN DIGITAL CORPORATION (NASDAQ: WDC), a global storage technology and solutions
leader, today unveiled the world’s first microSDTM card that meets
the Application Performance Class 1 (A1) requirements from the latest SD
Association’s SD 5.1 specifications. By meeting the A1 performance
standard, the 256GB
SanDisk Ultra® microSDXCTM UHS-I card, Premium Edition, delivers
capacity, speed and enhanced capability to deliver a better smartphone
experience1.
Since
the popular memory card format launched more than a decade ago, microSD cards
have been instrumental in driving new segments in
digital imaging like action cameras, drones, dashboard cameras and
surveillance systems, and have significantly impacted the evolution of the
smartphone. Today, approximately 75 percent of smartphone models on the market
contain microSD slots, according to data
from Strategy Analytics2. The 256GB* SanDisk Ultra microSD card
offers the capacity and performance consumers need to capture all of life’s
moments without having to worry about what to delete. The card can hold up to
24 hours of Full HD video3 and with premium transfer speeds of up to
95MB/s**. With A1 performance, the card can launch and run apps at blazing
speeds.
“The
microSD card has been an integral part of the digital revolution by providing
more options for high performance, high capacity storage for smartphones,” said
Peter Mah, regional director of SanDisk APAC marketing for Western Digital
Corporation. “SanDisk® cards are at the center of more than two billion
consumer devices, and now with this A1 card, we’re proud to play a significant
role in continuing to advance the trusted format.”
Long
used by billions to expand capacity for photos, videos, music and many other digital
files, the, microSD card now must evolve to support application-intensive environments, paving the way for a new
dimension of memory card performance. With the introduction of the Android
Marshmallow 6 operating system, users can expand storage capacity on
smartphones by selecting the microSD card as preferred or adoptable storage,
which means apps can now be loaded and launched directly from the A1 microSD
card.
The A1 spec allows the new card to
manage random
read input-output access per second (IOPS) of 1,500 and write IOPS of 500, so
it can quickly open apps and process accompanying tasks, such as audio,
graphics, saved profiles and in-app permissions. With this in mind, the new
SanDisk Ultra microSD card with A1 is designed to provide consumers a faster,
more powerful app experience using cards.
“SD technology is trusted by consumers around
the world for its reliable, backwards compatible and
highly interoperable storage, making it
the world’s leading memory format with billions of SD memory cards and devices
in the market,” said Brian Kumagai, SDA president. “The A1 specification
will help consumers identify the appropriate card to ensure an optimal
experience when running and launching apps on their smartphone. We are pleased
that SanDisk will release an A1 card, and continues to contribute to breakthrough
technologies enabled by the microSD format.”
The
new SanDisk Ultra microSD card with A1 is compatible with the SanDisk® Memory
Zone app for Android™, giving users an easy way to manage and back up content
on their device. The app is available for free through the Google Play™ Store4.
The card will be available on Lazada at a MSRP of
RM1099 starting 15 February 2017.
The
complete line of SanDisk® microSD cards can be purchased at more than 300,000
retailers worldwide.
About Western Digital
Western
Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage
technologies and solutions that enable people to create, leverage, experience
and preserve data. The company addresses ever-changing market needs by
providing a full portfolio of compelling, high-quality storage solutions with
customer-focused innovation, high efficiency, flexibility and speed. Our
products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors,
resellers, cloud infrastructure providers and consumers. For more information, please visit www.hgst.com,
www.wd.com,
and www.sandisk.com.
About SanDisk
SanDisk, a Western Digital Corporation (NASDAQ:
WDC) brand, provides trusted and innovative flash storage products that have
transformed the electronics industry. SanDisk’s quality, state-of-the-art
solutions are at the heart of many of the world's largest data centers, and
embedded in advanced smartphones, tablets and PCs. SanDisk’s consumer products
are available at hundreds of thousands of retail stores worldwide