Suntory
Beverage & Food Malaysia Sdn Bhd (SBFM) is calling all Malaysians “to release the true you” in their new Sparkling Ribena® BeMe Campaign launched today. Popular local singer-songwriter Elizabeth Tan was also introduced
as the new Sparkling Ribena® Ambassador at the event, where she performed the Sparkling Ribena® BeMe Campaign official song.
“Malaysians
today face many pressures and expectations in life, regardless of their age and
stage of life. Whether it is the pressure and expectation to succeed in our
education or career, to conform to social expectations from our peers, to meet
expectations from our family members and fulfil responsibilities, there is
often little time or opportunity to simply be our true selves. In this
high-stress world, Ribena® believes in the importance of taking time to free
ourselves from expectations, listen to our inner voice and embrace our true
inner personality. Through the Sparkling
Ribena® BeMe Campaign, we want to
encourage Malaysians to simply pause for a while in our hectic schedules and
just enjoy our BeMe moment, when we are our carefree natural selves. As a
brand that has been around for more than 75 years, we feel fortunate that
Ribena® has been able to stay true to its identity, spreading the natural
goodness of blackcurrants all around the world, so being true to yourself is
important to us,” said Lee Hon Tong, Regional General Manager for Malaysia,
Singapore and Hong Kong, SBFM.
“The
Ribena® brand is close to the hearts of many Malaysians, being a part of our
childhood, and inspiring fond memories. Likewise, the Sparkling Ribena® range
is a new way of enjoying the unforgettable taste of Ribena®. With its light
sparkle reflecting the fun and light-hearted moments in life, Sparkling Ribena®
is the perfect companion for all our BeMe moments. We chose Elizabeth Tan
to be our new Sparkling Ribena® Ambassador as she captures the BeMe spirit
of being her true self. With the help of Elizabeth, who had her big break on
YouTube through a BeMe moment when she expressed herself in a song, we want more
Malaysians to grab their own BeMe moments,” added Lee.
Newly
appointed Sparkling Ribena® Ambassador Elizabeth Tan also shared her BeMe
moments at the event, recounting her experiences as a performer. “When I first
started out as a YouTube artiste, I just wanted to share my passion for music
with everyone online. I do believe the joy of embracing your BeMe
moment is priceless. Over the years, I have always believed that I express
myself best in song by staying true to myself, and my big break came as a
result of embracing my very own musical style. So, the Sparkling Ribena® BeMe
Campaign’s call for Malaysians to embrace and celebrate our true selves
really resonates with me. I hope other Malaysians will also find great
fulfilment through their own BeMe moments. I enjoyed the
blackcurrant goodness of Ribena® growing up, and today, the lightly sparkling
and delicious Sparkling Ribena® brings back fond memories of my childhood,” she
said.
At the launch, Elizabeth
also created her original Sparkling Lizzy
- a mixture of Sparkling Ribena® Blackcurrant, a tablespoon of lime juice, two
pieces of asam boi and fresh mint leaves inspired by her passion for music and
her active lifestyle.
As part
of the Sparkling Ribena® BeMe Campaign, a combi van will be
cruising around the streets of Kuala Lumpur and Petaling Jaya to encourage
Malaysians to unleash their inner personalities. Elizabeth will also be sharing
some of her many BeMemoments online and will be appearing in 3 Sparkling Ribena®
videos, which will go live by the end of March 2017. More activities are in the
pipeline, so do keep a lookout for new announcements! See the videos and find
out more about the campaign on the Ribena® Malaysia Facebook page at www.facebook.com/RibenaMalaysia.
The
Sparkling Ribena® can is currently retailing at a recommended price of RM2.20
and is available at hypermarkets, supermarkets, mini markets and convenience
stores/kiosks nationwide.
About Ribena®
Ribena® was created by Dr Vernon
Charley in 1938; its name is derived from the botanical name of blackcurrants –
Ribes Nigrum. In 1955, Ribena® made its way to Malaysian shores and soon became a firm
favourite of Malaysian kids and adults and retains top-of-mind awareness among
Malaysian consumers. Made with blackcurrants sourced from farms in New Zealand
for their deep purple colour, Ribena® is known for its natural goodness and
delicious flavour, made without artificial colour or flavour. Ribena® is available
as a cordial and in ready-to-drink format.
About Suntory Beverage & Food
Suntory Beverage & Food Ltd (SBF) is a leading
global soft drink company, headquartered in Japan and listed on the Tokyo Stock
Exchange, with an integrated platform across five key regions: Japan, Europe,
Oceania, Southeast Asia and the Americas. SBF has an extensive line-up of
products and in 2012 was the number four supplier of soft drinks globally and
second in Japan. SBF’s vision is to be the leading global soft drink company
recognised for its premium and unique brands.