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| (From L – R) Kathleen Leong, Head of Commercial for Malaysia & Singapore from AirAsia BIG Loyalty, Teo Fui Wing & Shak See Shyan |
Who says you can’t enjoy money can’t buy travel experiences and drive home a brand-new car for free? AirAsia BIG Loyalty recently announced the Grand Prize winner of its digital ‘Win A Nissan Almera’ contest campaign which was organised with the support of its Malaysian banking partners and Edaran Tan Chong Motor.
The campaign ran on AirAsia BIG Loyalty’s digital and social media channels from 20 December 2016 to 31 January 2017 and over 26,000 AirAsia BIG Members participated, converting over 22.35 Million AirAsia BIG Points from their banks’ rewards and loyalty points.
During the contest, AirAsia BIG Members had to convert their respective bank points into a minimum of 1,000AirAsia BIG Points and redeem an AirAsia flight within the campaign period to enter. On top of the Grand Prize, BIG members also stood a chance to win 8 weekly prizes of 21,000 AirAsia BIG Points and with just 1,000 AirAsia BIG Points, BIG Members can instantly redeem a return flight during AirAsia BIG Loyalty’s monthly member-exclusive Final Call Sale.
The Grand Prize winner, Teo Fui Wing from Tawau, Sabah walked away with the keys together with her husband, Shak See Shyan to their brand-new Nissan Almera at Edaran Tan Chong Motor’s Petaling Jaya outlet yesterday. An ecstatic Teo was presented the car by Kathleen Leong, Head of Commercial for Malaysia & Singapore fromAirAsia BIG Loyalty.
“I am extremely thrilled and grateful to have won the Grand Prize, thank you so much to AirAsia BIG Loyalty for making this possible and I will definitely continue to fly with AirAsia as a loyal AirAsia BIG member for years to come,” said Teo.
Kathleen Leong said, “As AirAsia’s loyalty programme, we are in the business of giving back to our BIG members by ensuring that they always enjoy the best privileges. Even after six years of operations, AirAsia BIG Loyalty is just as excited as we were since day one in bringing these exclusive campaigns to thank our members for their loyal support. In 2017, we will be working even harder to enhance our loyalty programme to better serve our members with even more ways to earn free flights and enjoy exclusive benefits.”
AirAsia BIG Loyalty was officially launched in November 2011 and is AirAsia’s way of thanking its loyal guests by offering them the opportunity to redeem flights and fly for free with AirAsia. Membership for the AirAsia BIG Loyalty Programme is completely free and its members are known as AirAsia BIG Members.
In 2016, AirAsia BIG Loyalty was awarded Gold in “Loyalty Programme of the Year”, “Best Regional Loyalty Marketing Campaign”, “Best Use of Social”, and “Best Use of Direct Marketing” at the Loyalty & Engagement Awards 2016. The loyalty programme also recently launched its new mobile app and AirAsia BIG Members can now enjoy all the features and benefits of AirAsia BIG Loyalty on the go at their convenience.
To join the AirAsia BIG Loyalty Programme, you can sign up via www.airasiabig.com or download the mobile app either from Apple App Store or Google Play Store.