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Shopee launches Shocking Sale to cater to the demands of
Malaysian online shoppers
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SHOPEE Malaysia announced today the
results of its latest study on Malaysians’ online shopping behaviour. The
study found that Malaysian online shoppers are becoming increasingly savvy when
shopping online, adopting deliberate practices to benefit from online discounts
and flash sales.
Conducted
in June 2017, the consumer behaviour study was based on Shopee data and survey
results collected from over 7,500 online shoppers across Malaysia.
Discounts
and flash sales are the biggest drivers of online purchases
The study found that
the most important factor influencing Malaysians’ online purchasing decisions
was discounts and flash sales. Free shipping came in second, followed by Lowest
Price Guarantee (programs that reward shoppers if they find a lower price on
another platform). 97% of respondents indicated that they plan their online
shopping around discounts, flash sales, and voucher availability.
“Malaysians
love discounts and flash sales and plan their online shopping around these
promotional efforts. It appears that getting maximum value out of online
shopping has become a lifestyle choice among Malaysians. Many users log in
multiple times a day to get updates on the latest deals when they intend to buy
something online,” said Ian Ho, Regional Managing Director of Shopee Malaysia.
Based on the survey,
over 46% of respondents indicated that they browse Shopee three to six times daily to compare prices and check for deals. Over 26%
indicated that they would log in more than 6 times a day to hunt for deals.
Additionally, the peak hours for online shopping among Malaysians are during
lunchtime from 12:00 to 14:00 and after dinner time from 21:00 to 00:00.
A closer look at
Malaysian online shoppers and their purchases
The study found that the savviest
online shoppers are 18 to 32 years old, as shoppers from this age group
typically make up the largest participants in sales and campaigns. Female
shoppers from 18 to 24 years old tend to shop for Fashion and Health &
Beauty products during sales, while those aged 25 to 35 prefer Home &
Living and Toys, Kids & Baby products. When it comes to Mobile &
Gadgets, male buyers take the lead, with 60% of participants in past mobile
phone sales and campaigns being male.
Furthermore,
Malaysian online shoppers ranked Clothes & Fashion, Home & Living,
Health & Beauty, Mobile & Gadgets, and Home Appliances as their top
five categories to search for deals.
While survey
respondents indicated that the typical online purchasing decision happens
within one week, Malaysians tend to be more price sensitive towards expensive
items like mobile phones and home appliances. 25% of respondents indicated that
they are willing to wait for at least a month to find better deals or
discounts on more expensive items.
Shopee
presents Shocking Sale - flash deals at deep discounts
Based on these
findings, Shopee Malaysia decided to launch a new daily campaign called
Shocking Sale to cater to the demands of Malaysian online shoppers. Starting on
9 July 2017, Shocking Sale will feature curated flash deals at deep discounts,
including ‘shocking’ RM9 deals updated daily from 9 to 15 July. After 15 July,
these special RM9 deals will continue to run on the 9th of every month.
“We want to give
Malaysian online shoppers exactly what they want, that is, deals at the lowest
prices you can find online across all categories. In fact, we will make this
even better by guaranteeing all Shocking Sale items with Shopee’s Lowest Price
Guarantee,” added Ho.
All items featured on
Shocking Sale will be covered by Shopee’s Lowest Price Guarantee, which means
if any shopper finds a lower price for the same item on another platform,
Shopee will refund 120% of the price difference via a cash voucher. Shoppers
can also enjoy free shipping by spending as low as RM30 on selected stores.
Shocking Sale will go
live on 9 July 2017 on the Shopee Malaysia app and on www.shopee.com.my. Shopee
is available to download for free from App Store and Google Play.
About
Shopee
Shopee
is the largest e-commerce platform in Southeast Asia and Taiwan. It is a
platform tailored for the region, making online shopping easy, secure and fast
through its strong payment and logistical support.
The
Shopee team believes in the transformative power of technology. As shopping on
mobile device becomes the new norm, Shopee aims to continually enhance its
platform and become the region’s eCommerce destination of choice via ongoing
product optimisation and localised user-centred strategies.
Shopee
is strongly supported by Sea (formerly known as Garena), Southeast Asia’s
largest internet platform provider.
Shopee
can be downloaded for free on App Store and Google Play in Singapore, Malaysia,
Thailand, Taiwan, Indonesia, Vietnam, and the Philippines.
For more information, please visit
www.shopee.com.my.