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| NESTLE ICE CREAM: MAT KOOL FRUITYBUG |
Nestlé Ice Cream, the leading ice cream manufacturer in Malaysia, today launched MAT
KOOL® FruityBug, a ladybird-shaped twin stick ice cream crafted for sharing.
The launch event was part of the MAT KOOL® FruityBug Roadshow at Mydin Mall, USJ1.
MAT
KOOL®, one of the most popular kids range ice cream brands in Malaysia, has
always been dedicated to instil fun and excitement into its products by
offering delicious combinations of flavours in creative forms of frozen treats.
After the success of the first sharing stick ice cream – MAT KOOL® Butterfly,
MAT KOOL® introduced its second sharing stick ice cream in refreshing flavours
of strawberry and pineapple.
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| NESTLE ICE CREAM: MAT COOL FRUITYBUG'S |
Made
with plant-based colouring, MAT KOOL® FruityBug’s sweet blend of taste will
bring a delectable delight to consumers’ senses. This underscores the brand’s
commitment to provide quality products and unique ice cream experiences to its
loyal consumers.
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| NESTLE ICE CREAM: MR TEO HENG KEAT, BUSINESS EXECUTIVE OFFICER |
“At
Nestlé Ice Cream, we strive to constantly update our portfolio with a range of
icy confections to delight people of all ages. We want to keep inspiring people
with unique ice cream moments, by continuously introducing innovative new
variations,” said Teo Heng Keat, Business Executive Officer at Nestlé Ice
Cream. “With that in mind, we launched MAT KOOL® FruityBug to spark fun,
cherishable moments and bring smiles to families and friends,” added Teo.
The
launch was officiated by Teo and Siva Prakash, Mydin’s Head of Sales &
Merchandising. It was kicked-off with the introduction to MAT KOOL® FruityBug’s
brand new television commercial, which showcased a fun-filled imaginative
journey of snapping & sharing the MAT KOOL® FruityBug ice cream with
friends.
During
the launch, guests were treated to fun and enjoyable games which encouraged
teamwork and to embrace the joys of sharing. The fun did not stop as MAT KOOL®
himself made a special appearance to the delight of the crowd. The launch was
also held in conjunction with Mydin’s 60th anniversary, and customers also had
the opportunity to enjoy exciting activities and promotions for MAT KOOL®
FruityBug at Mydin Mall, USJ that weekend. Lucky winners walked home with MAT
KOOL® FruityBug and limited edition MAT KOOL® cooler bags. The MAT KOOL®
FruityBug roadshow is happening nationwide from all of September until
mid-October.
MAT
KOOL® FruityBug ice cream is now available in stores and e-commerce platform
11street (www.11street.my) at the recommended retail price of RM 1.90. For more
details on MAT KOOL®’s new ice cream visit Nestlé’s website at http://www.nestle.com.my
or Nestlé’s Malaysia Facebook page at https://www.facebook.com/Nestle.Malaysia.
ABOUT NESTLE ICE CREAM
Nestlé
is the largest ice cream manufacturer in Malaysia. Nestlé Ice Cream
manufactures and markets a spectrum of ice cream brands such as: ●
NESTLÉ MAT KOOL® – the most popular kids range ice
cream in Malaysia made from the safest and highest quality ingredients and
consists of a variety of refreshing, cool and awesome flavours ●
NESTLÉ DRUMSTICK® – the cone range that comes in
multiple flavours and inclusions, offering different taste and texture in a
crunchy cone ● NESTLÉ LA CREMERIA® – the premium ice cream range
featuring rich creamy taste, smooth texture and delicious inclusions to satisfy
sweet cravings ● NESTLÉ BLUE TUB 1.5L® – this classic ice cream range is the
perfect choice for sharing special family moments
ABOUT NESTLE MALAYSIA
Nestlé
is the world’s largest food and beverage manufacturer. Headquartered in
Switzerland, Nestlé is present in 189 countries around the world, and our
328,000 employees are committed to Nestlé’s purpose of enhancing quality of
life and contributing to a healthier future. Our performance is driven by our
Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing
Malaysians through our quality brands and products, whilst maintaining our
Halal excellence and integrity. This is in line with our promise of delivering
GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing
Malaysians for over a century, do visit www.nestle.com.my or our Facebook page
at http://www.facebook.com/NestleMalaysia
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