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SetiaHaruman plays host to the season finale of Asia’s
biggest obstacle
event spanning 20km and 20 obstacles in Cyberjaya
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| Head of Corporate Strategy Division of Setia Haruman Sdn Bhd, Puan Siti Mariam Mohd Desa (second from right), Operations Director of Viper Challenge, Simran Latif (centre), Assistant General Manager (Strategic Communications) of Setia Haruman Sdn Bhd, Melissa Teh (far right), Commercial Director of Hamburger Pictures Asia Sdn Bhd , Miyeera Navaretna (second from left) and Internal Operations for Viper Challenge, Faizal Ariff (far left) posing for a photo op during the Great Eastern Viper Challenge Cyberjaya 2017 Press Conference. |
The highly coveted obstacle course event,
Viper Challenge, will hit Cyberjaya on 2nd December 2017. Named the Great Eastern Viper Challenge Cyberjaya
2017, this will be the Viper Challenge Series Finisher for the year and
their biggest event of the year – boasting a brand new lineup of obstacles
spanning a total of 20km.
The
Great Eastern Viper Challenge Cyberjaya 2017 does not only mark Viper
Challenge’s first time in Cyberjaya but it also signals the final leg of
Cyberjaya’s year-long 20th anniversary celebration – giving another
meaning to ‘series finisher’.
Throughout
the year, Cyberjaya played host to a myriad of events under the organisation of
SetiaHaruman, the city’s Master Developer, along with other stakeholders to
showcase the possibilities that Cyberjaya has got to offer. Sports events in
particular have been a common feature in the city, thanks to its vast and
spacious roads and abundant greenery designed to encourage an active lifestyle
among its community.
“It has
been a fantastic year-round for Viper Challenge with six events covering a
total distance of 69km and 20 obstacles giving satisfaction to participants
from all over the world,” said Original Bootcamp SdnBhd Chief Executive Officer
(CEO), Selva Kumar.
He added,“What better way to draw the
curtains than to have our grand finale in a place as unique as Cyberjaya. I am
certain that each and every one of us – including the sponsors, to the event
crew,partners and most importantlythe participants can look forward to a great
experience in Cyberjaya just as in the previous five Viper Challenge series
this year.”
“We
are happy to be the venue host for Viper Challenge as it allows more fitness
enthusiasts to get acquainted with Cyberjaya as a sports venue. We have hosted
numerous sports events in the past, but Viper Challenge will be our largest
event to date. We are definitely very excited to see it all take place. This
collaboration could not have come at a better time as we close our 20th
anniversary celebration,” said SetiaHarumanSdnBhd Chairman, Ahmad Khalif bin
Mustapha Kamal.
Organised by Original Bootcamp SdnBhd, the
homegrown Viper Challenge series is known for its physically demanding
obstacles lined up in a route with a distance of at least 7km. This December,
an estimated 15,000 participants will come together in Cyberjaya to take on
Viper Challenge’s longest route to date.
Playing a pivotal role as title sponsor in
the Cyberjaya leg and three other installments is Great Eastern Life. The
partnership with Great Eastern Life in the past two years is an initiative
under the brand’s Live Great Programme, the first ever health and wellness
programme by an insurance company in the region which aims to help Malaysians
live healthier and better.
Malaysia Major Events, a division of Malaysia Convention
& Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and
Culture, Malaysia (MoTAC) has continuously pledged its support towards Viper
Challenge right from the beginning as the event continues to be a hit especially
among hard core obstacle enthusiasts.
The Viper Challenge series successfully
recorded a total of 40,000 participants last year and anticipate 60,000
participants by December 2017. The 2017 edition consists of six instalments,
starting with Viper Challenge Singapore in February and then Penang, Johor,
Genting Highlands, and Shah Alam before finally coming to a close in Cyberjaya.
For more information about Viper Challenge,
please visit www.viperchallenge.com.
ABOUT
VIPER CHALLENGE
Known
as Asia’s Largest Obstacle Course Running event, Viper Challenge is a
brainchild of Original Bootcamp SdnBhd, a progressive and dynamic company that
is also known for their fitness program.
Started
in 2013, Viper Challenge has now become immensely popular, with frequent Sold
Out events and currently have over 120,000 enthusiasts participating in their
events locally and internationally.
Viper Challenge events have multiple
formats, catering to the masses as well as the elite few. From the more family
oriented REVRUN to the mentally and physically demanding VIPER 2 FOUR, Viper
Challenge is known to push the boundaries of not just physical events, but also
the landscape of health & fitness in the region.
The
Viper Challenge is supported by Malaysia Major Events, a division
of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under
the Ministry of Tourism and Culture, Malaysia (MoTAC).
ABOUT SETIA HARUMAN SDN
BHD
SetiaHarumanSdnBhd is the Master Developer
of Cyberjaya entrusted with the responsibility of ensuring that Cyberjaya is
properly planned and developed with world class infrastructure and amenities to
make it a sought-after location to attract Multi-National Companies to locate
their businesses in Cyberjaya.
SetiaHaruman also undertakes the
development of properties such as office buildings, retail space and apartment
suites to meet the market’s demand. Apart from being a Master Developer of
Cyberjaya, SetiaHaruman also wears the hat as a Property Developer and have
constructed commercial, residential and enterprise buildings to meet the
demands of the thriving community in Cyberjaya.
SetiaHaruman aspires to be a City Developer
that builds cities that shape future communities through the provision and
development of tech-enabled and innovative cities that enrich people’s quality
of life. More information on SetiaHarumanSdnBhd can be obtained from its
corporate website www.setiaharuman.com
Great Eastern Life began its operations in 1908 as
a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations were subsequently
transferred to a locally incorporated public company, Great Eastern Life
Assurance (Malaysia) Berhad under the Scheme of Transfer of Business. The Company was certified by The Malaysia
Book of Records in 1998 as “The Oldest and Largest Life Insurer” in Malaysia.
With more than a century of experience and solid
financial foundation, Great Eastern Life has RM70.1 billion in assets, over 3.0
million policies in force and a network of 17,000 agents nationwide as at 31
December 2015. To date, Great Eastern
Life has 21 operational branch offices and products include life insurance
plans, investment-linked plans, mortgage protection, business protection,
employee benefits, medical insurance and group health benefit schemes. Great Eastern Life Assurance (Malaysia)
Berhad is a wholly-owned subsidiary of Great Eastern Holdings Limited (GEH) and
its ultimate holding company is Oversea-Chinese Banking Corporation Limited
(OCBC).
ABOUT
GREAT EASTERN HOLDINGS LIMITED
Great Eastern is the oldest and most established
life insurance group in Singapore and Malaysia. With S$68.1 billion in assets
and over 4 million policyholders, it has three successful distribution channels
- a tied agency force, bancassurance, and a financial advisory firm, Great
Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and
has a presence in China as well as a representative office in Myanmar.
It was named Life Insurance Company of the Year at
the Asia Insurance Industry Awards in 2011 and 2013 by Asia Insurance Review.
The Great Eastern Life Assurance Company Limited has been assigned the
financial strength and counterparty credit ratings of "AA-" by
Standard and Poor's since 2010, one of the highest among Asian life insurance
companies. Great Eastern's asset management subsidiary, Lion Global Investors
Limited, is one of the largest private sector asset management companies in
Southeast Asia.
Great Eastern is a subsidiary of OCBC Bank, the
longest established Singapore bank, formed in 1932 from the merger of three
local banks, the oldest of which was founded in 1912. It is now the second
largest financial services group in Southeast Asia by assets and one of the
world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised
for its financial strength and stability, OCBC Bank has been ranked Asean’s
strongest bank and among the world’s five strongest banks by Bloomberg Markets
for five consecutive years since the ranking’s inception in 2011.
For more information, please visit
greateasternlife.com
ABOUT ORIGINAL BOOTCAMP SDN.
BHD.:
Original Bootcamp Sdn. Bhd. is an outdoor-based
group fitness training system. It is the first of its kind in Malaysia that
offers a creative infusion / blend of heart-thumping HIIT (High-Intensity
Interval Training), Cross Training, Kettlebell-inspired concepts and bodyweight
drill progressions that are structured on the scientific principles of strength
and conditioning. Led by a dedicated team of professionals made of Sports
Science minds, certified strength and conditioning specialists and experienced
trainers, the boot camp focuses on a variety of high-intensity workouts whilst
implementing unique training tools such as tyres, ropes and sandbags. This
group fitness training system takes place from Monday to Saturday with specific
schedules in place for its venues at the KLCC Park, KL Padang Merbok and the PJ
Padang Astaka. Original Bootcamp have previously conducted corporate trainings
for Air Asia, New Straits Times, TV3, Maxis, Fly FM, Astro, Shell and Ambank to
name a few. For further information, please log on to http://www.bootcamp.com.my/index.php
ABOUT MALAYSIA MAJOR EVENTS
Malaysia Major Events(MME) is a division of Malaysia Convention & Exhibition Bureau
(MyCEB), an agency under the Ministry of
Tourism and Culture, Malaysia (MoTAC).MME was established under the Government’s Economic Transformation Programme
(ETP) to identify, promote, facilitate as well as support viable
international events to be staged in Malaysia. With its main objective to
enhance Malaysia’s economic growth and profile, MME
is also tasked to identify and support major event bids for sports, arts,
lifestyles and entertainment events and provide assistance to home-grown and home-hosted events in order to further strengthen
Malaysia’s global appeal as the venue of choice for major events in the region.
MME also acts as a conduit between the public and private sectors in ensuring
seamless processes are achieved through synergistic relationships with diverse
event stakeholders in staging successful events in
Malaysia.