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| Anmum
Essential’s new brand ambassador - Hanis Zalikha at the launch of a new reality TV series ‘My Little Heroes’ |
Actress, host and entrepreneur Hanis
Zalikha may be a familiar face to millions of Malaysians and has worn many hats
throughout her career but she believes her recent role as mum is her most
important to date. Her dedication to her son Yusuf is her top priority and is
evident in the progression that her career has taken. Fans will soon get to see more of Hanis and her family in this role as the brand new Ambassador
for Anmum™ Essential and star of a new
reality TV
series on ASTRO RIA (Channel 104), ‘My Little Heroes’.
“Hanis is known as a very hands-on mum who always strives to
provide the best for Yusuf through a balance of good nutrition and stimulation
to support his mental, emotional and social development. With a parenting style
that complements our brand message and her choice of Anmum™
Essential for her son Yusuf, we are thrilled
to work with Hanis as our
Brand Ambassador for Anmum™ Essential, formulated milk for children.” said Karen Ong, Marketing Director, Fonterra Malaysia. “We are also
truly excited to work with both Hanis and Yusuf on the program ‘My Little Heroes’ as the official sponsors. In the program, Hanis shares some of her
parenting hacks and tips with her fans on how she raises Yusuf - a cheeky,
curious and intelligent and extremely ‘connected’ little boy.
Active, growing children need optimal nutrition and
stimulating opportunities to support their mental, emotional and social development. The combination of stimulation for a
child and important nutrients like DHA and Gangliosides work hand-in-hand to support brain development** - DHA helps support brain development[1] while Gangliosides
helps with brain cell connections[2].
With more brain cell
connections, children can learn and develop more quickly in areas such as
memory, learning and understanding feelings. . Anmum™ Essential now with Mind-Q Connect contains
DHA and two times more GA® (Gangliosides)* plus phospholipids and proteins.
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| Anmum
Essential Ambassadors Hanis and her son Yusuf officially "kicking off" the launch of My Little Heroes |
“I’m really honoured to
represent Anmum™ Essential as the brand echoes my own
wish to provide Yusuf with the important nutrients he needs for his growth and
development. I never knew that children’s
brains contain 15-to-500 times more Gangliosides than any other tissues in the
body! While I make every effort to provide
Yusuf with balanced meals, the added benefits of DHA and
GA® can’t be denied in supporting
his brain development,” said Hanis Zalikha. “In addition, I love that it
contains no added sugars; and
it’s fortified with vitamins, minerals and dietary fibre for good digestion and
absorption of nutrients. Anmum™ Essential definitely meets all my requirements
for a wholesome growing up milk!”
For more parenting
tips from Hanis, catch her and Yusuf as he further develops his mental, social and emotional skills on ‘My Little Heroes’, premiering on Astro RIA Channel 104 on Wednesday 31 January at 9pm with new episodes every
Wednesday. Find out more about Anmum™
Essential at
www.anmum.com/my.
[1] Palmano K et al. (2015). The role of gangliosides in
neurodevelopment. Nutrients, 7,3891-3913
[1] Lauritzen L
et al. (2016). DHA effects in brain development and function. Nutrients,8(1),[6].
* compared to
previous formulation
** with proper
stimulation and good nutrition
About Anmum™ Essential
Anmum™ Essential is a formulated milk powder for children, without any added sugars***.
Now with
Mind-Q Connect, it contains DHA and two times more GA® (Gangliosides), plus prebiotics such as Inulin and FOS which are dietary fibres. It is
important for your child to have a good intestinal environment for effective
absorption of nutrients. Anmum™ Essential is manufactured by Fonterra, one of
the largest dairy producers in the world.
About Fonterra Brands Malaysia
Fonterra Brands Malaysia began its
operations in 1975 in Shah Alam. Today it has two manufacturing plants, Susumas
and Dairymas and a total of 750 full time workers dedicated to bring the best
in dairy nutrition to Malaysians. All dairy products by Fonterra Brands
Malaysia are certified Halal by the New Zealand Islamic Development Trust
(NZIDT), which is recognized by the Department of Islamic Development Malaysia
(JAKIM) as in accordance with MS1500:2009, the international standard used by
JAKIM. Fonterra Brands Malaysia also adheres to international and local
industry standards including HACCP, Veterinary Health Mark, ISO 9001:2000 and
GMP. Fonterra in Malaysia is known for its leading brands Anlene, Anmum Materna, Anmum Lacta, Anmum
Essential, Fernleaf, Calciyum, Chesdale and under its foodservices division,
Anchor Food Professionals, it is known for Anchor, Mainland and Perfect Italiano.
Fonterra is a global leader in dairy nutrition – the preferred
supplier of dairy ingredients to many of the world’s leading food companies. It is
also a market leader with its own consumer dairy brands in New Zealand and Australia, Asia, Africa, the Middle
East and Latin America. Fonterra is a farmer-owned co-operative and the largest processor of milk in the world.
It is one of the world’s largest investors in dairy research and innovation
drawing on generations of dairy expertise to produce more than two million tonnes of dairy
ingredients, value added dairy ingredients, specialty ingredients and consumer
products for 140 markets.
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