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| With Essential Oils of Clove & Eucalyptus For Enhanced Cleaning and Fresh Taste |
Fresh & White natural herbal Kayu Sugi extract
toothpaste is growing in popularity. Kayu Sugi extract has natural plaque
inhibiting and antibacterial properties for pure and clean oral health, in line
with the Islamic way of life.
Fresh & White has been in Malaysia for almost 25
years. Its formulation is developed by Lion Japan, the No.1 Oral Care -company in
Japan, that is backed by 125 years of experience in oral care development &
innovation. Fresh & White is
currently one of the top three toopthpaste brands in Malaysia. It is well-known
for its uniquely refreshing and cooling sensation, symbolized by the iconic
smiling polar bear.
Its increasingly popular Kayu Sugi extract variant
is a natural, herbal toothpaste that combines natural Kayu Sugi extract as well
as essential oils of clove and eucalyptus, with its innovative oral health
formulation for the best of both worlds. Attractively priced to suit all
budgets, Fresh & White Kayu Sugi toothpaste is an ideal choice for the
whole family.
Kayu Sugi, or Miswak as it is known among Muslim
users, is a chewing stick from the Salvadora Persica tree. Kayu Sugi has been
used for thousands of years for oral hygiene in the Middle East, Africa and
parts of Asia, and is a recommended oral hygiene practice for Muslims as part
of the Islamic way of life.
Research support the traditional use of Kayu Sugi
as it is scientifically proven to reduce tartar and plaque, fight germs &
bacteria, prevent tooth decay and bad breath while ensuring healthy gums and
strong teeth.
Clove oil has been traditionally used in
dentistry for its analgesic and antibacterial properties, while eucalyptus oil
has exhibited antibacterial properties against tooth decay causing bacteria.
Fresh & White Kayu Sugi contains Salvadora
Persica extract to enhance the cleaning of teeth and gums. For a fresh taste to
complement its herbal taste Fresh & White Kayu Sugi contains Kayu Sugi
extract as well as essential oils of Clove and Eucalyptus.
All three herbal actives promote fresher smelling
breath, and leave a long-lasting, pleasant mouth feel that will help you start
the day feeling lively, and will protect your teeth and gums while you sleep.
Fresh & White has harnessed the power and scientifically
proven benefits of natural oral health mainstays, and has enhanced it with a
unique double fluoride and to promote triple cavity protection. Triple cavity protection
includes Sugar Acid Protection, Cavity Prevention and Tooth Enamel
Strengthening. Fresh & White toothpastes are sugar-free, to minimize the
formation of sugar acids.
Fresh & White aims to brings quality oral
care within reach of more consumers by offering better value through its
affordable price point.
All Fresh & White toothpaste variants are certified
Halal by JAKIM (Jabatan Kemajuan Islam Malaysia), making them safe for use by
Muslims.
According to Ms. Loo Mei Fong, Senior Brand
Manager, Marketing Division, Southern Lion Sdn. Bhd., Fresh & White Kayu
Sugi is becoming a firm favorite among modern Muslim consumers who want the
convenience of toothpaste for stronger teeth and fresher breath, but with the
assurance of a Halal-certified natural herbal oral care solution that includes
the trusted benefits of Kayu Sugi extract, and the essential oils of clove and
eucalyptus.
"Young Muslim consumers are embracing
products such as our Fresh & White Kayu Sugi variant because the science
behind the natural herbal traditional remedies is strong, while the innovation
is clear. It is a wonderful intersection between tradition and science,
encouraged practice in Islam and convenience,”said Ms. Loo.
Fresh and White is also available in the Fresh
Applemint variant. Fresh Applemint is a member of the mint family that has a
sweet aroma of fresh apples. The smell and taste of Fresh Applemint is milder
and more delicate than regular peppermint or spearmint, making it ideal for
those who prefer a less ‘spicy’ taste, or a calming toothpaste before turning
in for the night.
The six refreshing variants include the natural
herbal range of Kayu Sugi; the mint range of Fresh Cool Mint, Extra Cool Mint
and Fresh Applemint; and the anti-bad breath gel range of Fresh Blast Extra
Fresh Gel and Whitening Gel.
Fresh & White toothpastes are available
nationwide in 70g, 100g, 160g, 225g and 225g twin-pack sizes with prices
ranging from RM3.30 to RM14.95.
About
Lion Japan Corporation
Established in 1891,
Lion Corporation Japan produces and markets innovative products that offer
maximum value to both consumer and industrial users. Lion's wide-ranging
consumer products encompass toothpastes, toothbrushes, cosmetics, soaps,
shampoos, rinses, laundry detergents, dishwashing detergents, household
cleaners, as well as pharmaceutical and food products. All of these products
enjoy high brand awareness and major shares in their respective markets. In the
industrial sector, Lion has built an enviable reputation as a producer of
high-performance chemicals, used daily in a diverse array of industries.
Lion Corporation
positions ‘Fulfilling a Spirit of Love’ as fundamental to its management, and
thus contributes to the enrichment of the happiness and lives of people.
Lion Japan Corporation
is the No.1 oral care company in Japan, with leading market share in both
toothpaste and toothbrush category. We are doing more than just selling
toothpastes and toothbrushes. We are also helping people to acquire good habits
as part of their daily routines by offering accurate information and knowledge
about oral hygiene.
Lion engages in
personal hygiene improvement both in Japan and in the other countries in Asia
where it has a business presence. We have developed toothpastes and
toothbrushes that have new functions to meet the needs of the times, based on
Lion’s strong technological capabilities and close collaboration with dental
fraternities’ worldwide such as Osaka Dental University, Harvard University,
Tokyo Medical & Dental University, Peking University and many more.
About Southern Lion
Sdn Bhd
Southern Lion Sdn Bhd
is a joint venture company between LION CORPORATION Japan and Lam Soon (M) Bhd.
It started its operations in April 1987 and grown to today’s position with many
leading brands line TOP, Bio Zip, Shokubutsu, Systema, Fresh & White and
Kodomo. Southern Lion strives to continuously improve the quality of life of
consumer by offering them products on innovative concepts at affordable
process.