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Modern-day icons arrive in Malaysia in new style with innovations in
driving technology, cutting-edge connectivity and urban living appeal to
explore more corners of the country.
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MINI Malaysia, the
most sophisticated compact premium automotive brand in the country today introducedthe
NewMINI for the very first time for the generations of the New Malaysia.
Sashi Ambi, Head of
Corporate Communications of BMW Group Malaysia said, “The New MINI represents
the latest and finest of thetechnologicaland design excellence of a car brand
that has had an iconic and illustrious appeal that has been transcending
generations since 1959.The
MINI of this generation is the perfect companion to explore every corner of a
new and progressive country with unparalleled ease, meeting modern and premium
needs with style to stand out and be noticed.
Kidd Yam, Head of
MINI Malaysia, meanwhile said, “Since the introduction of the third generation
MINI in 2014, we have seen more than 1,500 units delivered in Malaysia,
accounting for more than half of the total deliveries of MINI vehicles here.
Malaysians clearly love the thrill of the Go-Kart Driving capabilities that is
signature to the MINI brand, combined with the current and modern enhancements
built harmoniously into its iconic premium compact design which elevates its
appeal further.
The very first Mini
was created in 1959 and immediately became a design icon with celebrity-like
appeal in the history of pop culture and motorsports. With its deeply human
appeal in its looks, visceral driving experience and accessibility, the Mini
was invented with the creative use of space, coupled with the thrilling go-kart
driving feeling and a design that has left a lasting impression until today.
The New MINI stays
faithful to these legendary roots but is now also a current and contemporary
icon, setting new benchmarks once again for emotive, premium design, clever
functionality and its signature go-kart handling.
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| The New MINI 3 Door & The New MINI 5 Door |
NEW
MINI: NEW BENCHMARKS.
The
New MINI 3 Door, the New MINI 5 Door, and the New MINI John Cooper Works are
introduced with the latest engines and transmissions from the BMW Group which
complies with the latest Euro 6c standards for increased driving excitement and
even lower fuel consumption. The New MINI also sets new benchmarks for emotive,
signature design elements such as the new MINI Logo Projection, LED Headlamps
and Union Jack Tail lamps with Day Time Running Lights, and new logo elements
on its body to distinguish the car further from its previous iterations.
The
New MINI engines have been revised for increased driving excitement and even
lower fuel consumption. Additionally, with an engine cover that has been made
13% lighter with the progressive use of Carbon Fibre Reinforced Plastic (CFRP),
the New MINI now offers engines that have an overall reduction of up to eight
kilograms in its total weight, improving its fuel consumption radically and
fully meeting the latest Euro 6c Standard.
The
Coasting experience which was previously only available via the GREEN mode is also
nowpossible in the MID mode with The New MINI. The feature intuitively shifts
the engine to idle when the foot is off the accelerator pedal when cruising.
With the New MINI John Cooper Works, specifically, MSA Connected adds to the
fuel-saving functions with its intelligent auto start stop system, enabling the
performance oriented MINI to decide whether the car is in a better position
with its engine switched off orrunning for better efficiency.
The
New MINIs are also equipped with LED headlamps and taillamps with New Daytime
Running Lights for the very first time. The front beams are powered by Bi-LED
lights, and at a flick of the indicator will switch the LED daytime running
lights to the LED indicators. The energy-saving rear lights sport a new and
stylised Union Jackthat is sure to make heads turn, making no mistake to the
heritage of the MINI. All headlights are enhanced with full LED technology that
has been redesigned for greater brightness than the previous models.
Additionally,
for the first time ever in South East Asia, MINI Malaysia introduces the award-winning
MINI Yours Customised Accessories which allow retrofit components such as side
scuttles, cockpit facia, LED Door Sills Finishers and LED Door Projector to be
produced according to the customer’s personally designed specifications. The
German Design Council recently awarded the prestigious German Innovation Award
in Gold to this unique customisation offering, describing it as the ‘next level
of individualisation’. The MINI Yours Customised Services can be designed and
ordered at www.yours-customised.mini,
choosing between various colours, patterns, surfaces and icons as well as
adding their own text to the design.
The
classic MINI logo has also been refreshed for all models with subtle
modification and a sharper contrast. The re-interpretation of the existing logo
now features a two-dimensional "flat design", reflecting the new
brand identity with its focus on the essentials – driving fun, distinctive
design, premium quality and emotional appeal. Also, with the MINI Logo
Projection, drivers are now greeted by the new logo beamed on the ground every
time they step in and out of their MINI.
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| The New MINI - Electronic Gear Shifter |
SEVEN
GEARS FOR INCREASED RIDING FUN AND ENHANCED COMFORT
The
New MINI Cooper S 3 Door and the New MINI Cooper S 5 Door are the first MINIs
in the family to be equipped with the 7-Speed Dual Clutch Transmission and an
electronic gear shifter.
The
7-Speed Dual Clutch Steptronic Sports Transmission consist of two
sub-transmissions to ensure no delays and thus more comfort in shifting gears.
With sub-transmission 1 aligned for gears 2, 4, 6, and the reverse, and
sub-transmission 2 for gears 1, 3, 5, and 7, such optimum efficiency means the
next gear will always have been pre-engaged on the other sub-transmission. The
new transmission type is helped by the purely mechanical function of the torque
converter. The expanded gears and bigger gear shift spacing also contribute to
less fuel consumption and CO2 emission. Additionally, the newly designed
electronic selector lever ensures that the gear always returns to its original
position after changing between driving mode D, neutral position N, and reverse
mode.
The
New MINI Cooper S 3 Door and the New MINI Cooper S 5 Door are powered by the
2.0-litre 4-Cylinder MINI TwinPower Turbo Engine. Both deliver up to 192HP and
280Nm of torque, with a top speed of 235km/h.
The
New MINI 3 Door goes from 0 to 100km/h in 6.7 seconds with a combined CO2
emission of 125 g/km and combined fuel consumption of 5.5l/100km.
Meanwhile, the New MINI 5 Door sprints from 0 to 100km/h in 6.8 seconds. The
New MINI 5 Door’s combined CO2 emission is 128 g/km and its combined fuel
consumption is 5.6 l/100km.
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| The New MINI 3 Door |
THE
NEW MINI 3DOOR
The
New MINI 3Door stands out with the 17” Cosmos Spoke in Black, where a coat of
special black paint provides a more dynamic look that gives the rims a
high-gloss finish and deep black paint effect.
The
New MINI 3Door prioritises digital sophistication with its Touch Screen Display
with Navigation, a high-resolution screen in the MINI Centre Instrument that
puts a wealth of information at your fingertips. TheNew MINI 3Door comes with a
6.5” display, which can be operated via the MINI Controller or touch screen. To
enhance technological offerings, the New MINI 3 Door features MINI Connected which
enables owners to integrate their smart phone, smart phone apps and the MINI
Connected App into their MINI. The MINI Connected App enables owners to easily
check Fuel Consumption, Fuel Range and Last Known Location.
The
challenges of reversing in and out of tight spots are now a thing of the past
as the New MINI3Door is newly installed with the RearView Camera. A complement
to the existing Park Distance Control, the Camera provides a clear picture of
what is behind and even guidelines to steer in the right direction.
The
interior of the New MINI 3Door comes with the backlit MINI Yours Illuminated
Cockpit. The display lights up with a stylised Union Jack, offering 12 colours
that are sure to suit every mood of every driver.
The
interior finish of theNew MINI 3Door keeps up the MINI comfort and
sophistication by being fitted out with Leather Cross Punch in Carbon Black.
The
New MINI 3 Door comes in seven colours – Chili Red, Pepper White, Solaris
Orange, White Silver, Starlight Blue, Thunder Grey and British Racing Green paired
with Black Roof.Alternatively, Chili Red can also be paired with White Roof.
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| The New MINI 5 Door |
THE
NEW MINI 5 DOOR
The
wheels for the New MINI 5 Door impress with the stunning high gloss 17” John
Cooper Works Track Spoke in Black, exclusively developed for optimum weight support
and fitted with run-flat tyres. An attractive new standard featurefor the New MINI
5Door is the John Cooper Works Aerodynamic Kit which confers the New MINI with the
eye-catching rear spoiler, while ensuring the vehicle’s power stays exactly
where it belongs – on the road.
As
with the New MINI 3Door, digital components such as MINI Connected,the Touch
Screen with Navigation with a 6.5” display, and the Rear View Camera are all
available with the New MINI 5Door. In terms of interior finish, the New MINI 5Door
offersLeather Cross Punch Carbon Black and the Black Chequered Interior Style.
The
New MINI 5 Door comes in six colours – Chili Red, Pepper White, Emerald Grey,
White Silver, Starlight Blue and British Racing Green paired with Black Roof.
Chili Red can also be paired with White Roof.
THE
NEW MINI JOHN COOPER WORKS
The
New MINI John Cooper Workssits in a distinctive league of its own with several
exclusive features. The new Piano Black Trim sharpens up the exterior for the New
MINI John Cooper Works, offering an aggressive look that befits its rally
powerhouse capabilities.
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| The New MINI Logo |
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| The New MINI - LED Headlights |
Along
with the new MINI Logo Projection, and LED Headlights and Taillights, the New MINI
John Cooper Works comes equipped with the 18” John Cooper Works Cup Spoke 2-Tone
and John Cooper Works Bonnet Stripes. There is also the optional Panoramic
Sunroof which enables more lighting in the car, creating an ambience of
openness in terms of space.
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| The New MINI - Rear Tail Lights |
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| The New MINI John Cooper Works |
The
powerful New MINI John Cooper Works is powered by a 2.0-litre 4-Cylinder MINI
TwinPower Turbo Engine which generates 231hp and 320Nm of torque, enabling the
car to sprint from 0 to 100 km/h in 6.1 seconds. Complementing the performance-oriented
engine is an 8-Speed Steptronic Sports Automatic Transmission which enables the
John Cooper Works model to be sportier, more efficient and comfortable due to
the smaller engine speed steps. The gears can also be shifted manually through
the steering wheel paddles. With this setup, a top speed of 246km/h is easily
achievable with an efficiency of only 6.0l/100km of fuel and a combined CO2
emission of 137 g/km.
An
offering of Adaptive Suspension as standard, enables a more controlled and
precise handling of the New MINI John Cooper Works, bringing forth the
performance of the Go-Kart driving feel element of the car with all the power
under the bonnet and drive from the 8-Speed Steptronic Sports Automatic
gearbox.
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| MINI Yours Customised - Trim |
The
interior of the New MINI John Cooper Workstruly completes its rally car appeal,
with the Dinamica Leather John Cooper Works Racing Seats, accentuated by Chili
Red colour lines, an anthracite headliner, and stainless-steel pedals. Keeping
to MINI’s philosophy of personalisation, the cockpit facia of the New MINI John
Cooper Works can now be further customised according to the owner’s preference.
Another offering courtesy of the MINI Yours customised programme, the offering
is also the first of its kind in its segment and is a true differentiator for
the MINI model.
The
New MINI John Cooper Worksboasts a bigger 8.8” Touch Screen with Navigation and
Natural Language Recognition. The innovative Natural Language Recognition
recognises sentences in different variations and understands a wide range of
abbreviations and even pauses, enabling easier control through voice commands.
The New MINI John Cooper Works also comes with Head Up Display.
The
New MINI John Cooper Worksis the first car in its segment to introduce Wireless
Charging for Mobile Phones. A mobile phone is automatically charged when it is
placed on the wireless charging station in the centre armrest. Additional
innovations include the handy MINI Find Mate, allowing owners to conveniently
attach tags with wireless tracking function to important belongings, such as
bags, cases and key rings. Once these items are out of range, owners will
receive a notification from the MINI Connected app, showing the last known
location of the tagged item, minimising forgetful moments on the go.
The
New MINI John Cooper Works arrives in four colours: Rebel Green, Midnight Black
and Pepper White with Red Roof, and Chili Red with Black Roof.
MINI
ROADSIDE ASSISTANCE
The
New MINI models are covered by MINI Malaysia’s 5 Years Roadside Assistance
programme, available for all new MINI vehicles with a comprehensive list of
services that include a 24-Hour, 365-days-a-year Accident and Help on the Phone
and On the Spot Hotline, Free Towing Services and when needed (over 200KM from
residential home), Replacement Vehicle, Seamless Mobility, Accommodation, Mobility
Services Solutions as well as Repatriation services.
The
MINI Roadside Assistance programme can be accessed by contacting 1800-88-8808.
MINI
SERVICE ONLINE
Making
a service appointment has never been easier. The new online service programme
will now allow customers to schedule their service needs directly at their
preferred MINI Authorised Dealerships via https://service.mini.my
MINI FINANCING
The
New MINI is also available with a range of innovative financing options
courtesy of BMW Group Financial Services Malaysia. The programmes include the MINI
Full Circle Financing, MINI Straight Line Financing and
MINI Balloon Financing. With MINI Balloon Financing,the monthly instalment plan
of the New MINI 3Door starts from RM 2,595.00 per month, the New MINI 5Door
from RM 2,710.00 per month, and the New MINI John Cooper Worksfrom RM 3,247.00
per month.
The
New MINI models are available at all authorised MINI dealerships nationwide
from 14th July 2018.
The estimated recommended retail prices (on
the road for personal registration, without insurance) of the New MINI with the
MINI 4 Years Unlimited Mileage Warranty with Free Scheduled Service are:
The New MINI Cooper
S 3Door: RM 226,888.00
The New MINI Cooper S 5Door: RM 236,888.00
The New MINI John Cooper Works Hatch: RM
283,888.00
About
MINI
MINI is the most sophisticated premium
automotive brand in the world! Full of ideas and with pure passion for life. An
unparalleled success story in the automotive industry, MINI is more than just a
car. MINI is an icon. MINI began its life on August 26, 1959. Designed by Sir
Alec Issigonis, MINI was in its purest form a car that was creative, focused,
agile and appealing to everyone. In popular culture, MINI was a star and amazed
everyone with its world-class performances at the Monte Carlo rallies, sealing
its place in the pages of automotive history. With distinctive and
sophisticated design that stands out from the crowd, MINI is Inventive,
Inspiring and Engaging. More details on MINI are available at www.mini.my. Be moved,
even if it is just a virtual visit.
The BMW
Group
With its
four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles and also
provides premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 14 countries; the
company has a global sales network in more than 140 countries.
In 2017,
the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000
motorcycles worldwide. The profit before tax in the financial year 2016 was
approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The
success of the BMW Group has always been based on long-term thinking and
responsible action. The company has therefore established ecological and social
sustainability throughout the value chain, comprehensive product responsibility
and a clear commitment to conserving resources as an integral part of its
strategy.
Google+:
http://googleplus.bmwgroup.com
About BMW
Malaysia Sdn. Bhd
BMW Group Malaysia is the
representative of BayerischeMotoren Werke (BMW) AG in Malaysia with activities
that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts
and accessories as well as the overall planning of sales, marketing,
after-sales, and other related activities in Malaysia. The organisation’s
presence in the country includes its National Sales Centre (NSC) in Cyberjaya
and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the
Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional
Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre
(PDC) at the Free Industrial Zone of the Senai International Airport in Senai,
Johor which supports 22 markets in the Asia-Pacific region. BMW dealership
network covers 39 outlets in various cities in Malaysia.