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~Kenny
Rogers ROASTERS celebrates all things Malaysian~
In the spirit
of celebrating Malaysia, KRR has joined hands with Malaysia’s national-branded
car – PROTON, to give one lucky winner a chance to drive home a brand-new
Proton Persona 1.6 Premium CVT when they dine-in at a KRR restaurant and purchase
one of the OMG meal items stated below:
1) OMG Family Platter – 6 pieces
OMG Chicken, 2 Side Dishes, 4 pieces Kenny’s Home-made Muffins, and 1.5L
Coca-Cola
2) Kenny’s Nasi Lemak OMG – Kenny’s Nasi Lemak + 2 pieces of OMG Chicken
3) OMG Chicken Meal – 2 pieces of
OMG Chicken + Aromatic Rice + Coleslaw
4) 6 Pieces of OMG Chicken
Thila
Chandran, Senior Marketing Manager of Berjaya Roasters (M) Sdn. Bhd. commented
on behalf of KRR, “As a brand that has been in Malaysia for more than 20 years,
the team wants to celebrate all things Malaysian especially during the Merdeka
month and Malaysia Day. We are especially excited to be able to join hands with
Proton, our national car manufacturer to create such a campaign that can easily
resonate with Malaysians.”
Abdul Rashid
Musa, Chief Executive Officer of PROTON Edar Sdn. Bhd. said, “Going on a road
trip and dining together with our loved ones are great ways to foster strong family
ties. We are happy to be part of the campaign as we want to help families
create strong bonds by encouraging them to get together during meal time or go
on a well-deserved family trip to visit awesome destinations around Malaysia.”
Thila
highlighted that the Kenny’s Nasi Lemak OMG which was recently introduced, is
available at all 83 KRR restaurants nationwide for Malaysians to enjoy. “It is
a delicious and healthy version of Malaysia’s classic ‘national dish’!” she
said.
For every
purchase of the OMG meal, guests will be asked to answer 2 simple questions as
well as create 1 slogan to be placed into a contest box in any KRR restaurants.
Guests with the correct answers and best slogan will stand a chance to win a
brand new Proton Persona 1.6 Premium CVT or 18 x KRR cards with RM 200 credit
preloaded.
For more
information on Kenny Rogers ROASTERS, kindly contact 03 - 2119 9888. You can
also visit www.krr.com.my
or connect to www.facebook.com/krrmalaysia.
ABOUT KENNY ROGERS ROASTERS
Kenny Rogers ROASTERS (“KRR”) was originally set up by
popular Country and Western singer, Kenny Rogers, and former Governor of the
state of Kentucky, John Y Brown Jr, in 1991. In April 2008, Berjaya Corp Bhd
(BCorp) a wholly owned subsidiary of ROASTERS Asia Pacific as well as the
master franchise for KRR fully acquired the chain’s parent, US-based NF
Roasters. Berjaya Roasters (M) Sdn Bhd, a subsidiary of BFood and BCorp is the
operator for the KRR chain of restaurants in Malaysia.
KRR is a multi-award winning mid-casual dining
restaurant with rotisserie roasted chicken as its main core product
complemented by a wide variety of wholesome choices. With restaurants all over
Malaysia, KRR has also expanded internationally and has restaurants operating
in China, Thailand, Philippines, Singapore, Bangladesh, Brunei, UAE, USA and
India.