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SONY SECURES SEVENFOLD
SUCCESS AT EISA 2018
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Celebrating
Sony’s success in developing industry leading consumer electronics, the
European Imaging and Sound Association (EISA) has honoured Sony with 7 awards
in their 2018 round-up. As the largest editorial and multimedia organisation in
Europe, the EISA committee carefully assess and evaluate a vast variety of
technology categories and are consequently renowned for recognising true
quality and innovation.
EISA CAMERA OF THE YEAR 2018-2019: α7
III
Sony’s
unmatched innovation within the image sensor space is at the forefront of the
new α7 III, as it features a brand new 24.2MP[i] back-illuminated
Exmor R® CMOS image sensor with increased sensitivity, outstanding resolution
and an impressive 15 stops[ii] of
dynamic range at low sensitivities. By combining this sensor with a variety of
impressive features including extreme AF area coverage of 93%, fast shooting at
up to 10 fps[iii]
with AF/AE tracking with either mechanical shutter or silent shooting[iv],
diverse 4K video capabilities and more, Sony has created a new tool that gives
all types of creators – from enthusiast to professional – the ability to
capture content in new and different ways than they ever have before.
EISA PROFESSIONAL MIRRORLESS CAMERA
2018-2019: α7R III
Thanks to
an evolutionary leap in image processing power and efficiency, the new α7R III
combines a high-resolution 42.4 MP1 back-illuminated Exmor R CMOS
image sensor with impressive shooting speeds at up to 10 fps[v] with
full AF/AE tracking, as well as beautiful image and 4K[vi] video
quality, wide 15-stop2 dynamic range, high sensitivity with noise
reduction of almost a full stop[vii] and
more. With these immense capabilities and a compact, lightweight body, it’s an
extremely versatile tool for photographers, videographers, multi-media creators
and all other types of professionals that demand reliability, flexibility and
versatility.
EISA SUPERZOOM CAMERA 2018-2019: RX10
IV
Featuring
the world’s fastest[viii]
AF acquisition time of 0.03 seconds[ix] and up to 24 fps continuous shooting[x] with
full AF/AE tracking, 315 phase-detection AF points that rivals those the
fastest professional interchangeable lens cameras and an exceptionally
versatile ZEISS® Vario-Sonnar T* 24-600mm[xi]
F2.4-F4 lens, the new RX10 IV model delivers an unmatched combination of
mobility and speed for imaging enthusiasts and professionals looking for the
ultimate ‘all-in-one’ solution.
EISA
MIRRORLESS WIDE-ANGLE ZOOM LENS 2018-2019: FE 16-35mm F2.8 GM
The FE 16-35mm F2.8 GM wide-angle
zoom is equipped with a variety of Sony’s most advanced lens technologies, it
is the first wide-angle G Master™ model, making it ideal for an extensive
variety of shooting situations - landscapes, architecture, close up portraits,
sports, action and much more. It is also exceptionally lightweight and compact,
maximising portability and usability. The lens features exceptional
corner-to-corner sharpness, with an optical design that includes five aspherical
elements, two of which are Sony’s original XA (extreme aspherical) elements
that reduce aberration and deliver ultimate resolution throughout the entire
zoom range and aperture range.
EISA
MIRRORLESS TELEZOOM LENS 2018-2019: FE 100-400mm F4.5–5.6 GM OSS
The FE 100-400mm F4.5–5.6 GM OSS Super
Telephoto Zoom lens maintains the high standard of resolution that is the
hallmark of Sony’s flagship line-up of G Master lenses, while also offering
incredibly fast, precise AF capabilities, a lightweight, portable design and a
variety of professional functions and customisability. It’s an exceptionally
powerful photographic tool for a variety of enthusiast and professional
shooters, particularly those that are commonly shooting sports or wildlife.
EISA BEST
BUY UHD BLU-RAY PLAYER 2018-2019: Sony UBP-X700
The UBP-X700 delivers everything you
need to enter the new 4K HDR world without leaving the past behind, playing
also DVDs, Blu-ray Discs and even SACD. It offers a major bonus with its
wireless networking abilities, able to access online video and audio services
including Netflix and YouTube, plus high-res DLNA playback. If needed, the
second ΗDMI output can send audio only, while the main output carries the video
signal (including HDR10 and Dolby Vision) directly to a television.
Every 4K TV should have an Ultra HD
Blu-ray player as a high-quality video source, and the X700’s keen pricing
makes it a high-value overachiever.
EISA PREMIUM PROJECTOR 2018-2019: VPL-VW760ES
The VPL-VW760ES is Sony’s premium
native 4K (4096 x 2160) HDR 2,000lm laser projector that has a revolutionary
compact design. As the projector uses a laser light source there is 20,000hours
of virtually maintenance free usage and consistent light levels without lamp
changes. The projector applies dynamic laser control using a unique Sony
algorithm to create exceptional dynamic contrast scene by scene in real-time,
so bright scenes appear more vivid and darker scenes have more depth, ideal for
HDR content. Using state-of-the-art 4K processing the latest generation of
Reality Creation upscale HD sources to 4K quality without increasing noise. In
addition 4K Motionflow frame interpolation technology produces blur free
clarity for fast moving action scenes and sporting events. The VPL-VW760ES,
offers breathtakingly-real picture quality, whether viewers are watching the
latest 4K HDR feature film, TV show or playing a video game they’ll feel truly
immersed in the experience.
[v] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps
in continuous “Hi” mode. Maximum fps will depend on camera settings
[vi] A Class 10 or higher SDHC/SDXC memory card is required
for XAVC S® format movie recording. UHS speed class 3 or higher is required for
100 Mbps recording
[viii] Among fixed lens digital cameras
with 1.0-type sensor. As of September 2017 press release, based on Sony
research.
[ix] CIPA standard, internal
measurement, at f=8.8mm (wide-end), EV6.8, Program Auto, Focus mode: AF-A, AF
area: Centre
About Sony Malaysia
Sony (Malaysia) Sdn. Bhd. began operations in Malaysia
on 31 October 1973. The company specializes in marketing, sales and services
for a wide range of consumer electronics products as well as broadcast &
professional products and solutions. There are in total of 2 Sony Stores and 47
Sony Centre outlets nationwide, which offering consumers the latest Sony
products and services. Sony Malaysia Web Site: http://www.sony.com.my/
About Sony Corporation
Sony Corporation is a
leading manufacturer of audio, video, imaging, game, communications, key device
and information technology products for the consumer and professional markets.
With its music, pictures, computer entertainment and online businesses, Sony is
uniquely positioned to be the leading electronics and entertainment company in
the world. Sony recorded consolidated annual sales of approximately $76 billion
for the fiscal year ended March 31, 2017. Sony Global Web Site: http://www.sony.net/