 |
Christopher Tiffin (CEO of Boost) and CHEONG
Chia Chou (CEO of 11street)
demonstrating how customers can purchase Boosted
Daily Deals from on 11streets new storefront on the Boost app.
|
11street
(www.11street.my),
one of the leading online marketplaces in Malaysia, is tapping into the
cashless payment trend through its partnership with Boost to offer shoppers a more
convenient way to pay for their online purchases. This new collaboration is the
first eWallet service to offer online shoppers the ease and security of both
mobile payment and web payment options via QR code and pin entry on an
eCommerce platform.
Boost
is a leading eWallet application with over 3 million users, and online and
offline merchants located in over 40,000 touchpoints. Boost aims to
revolutionise the way Malaysian consumers transact by creating a seamless
payment experience without cash or cards. Acting as a virtual replacement for
the physical wallet, Boost is designed to simplify the online checkout process
on 11street. It eliminates the tedium of having to manually input payment and
shipping information every time a customer wants to buy something online,
ensuring an easy, fast and convenient checkout process and overall more
rewarding online shopping experience - no more fishing around for the right
combination of payment and loyalty card! To top it off, users can also enjoy
instant shake rewards after each payment.
Boost
and 11street are also deepening their partnership through the integration of an
11street storefront on the Boost app. Boost users will now have instant access
to the online marketplace by clicking on the “Online shopping” feature on the
Boost app. Users will then be redirected to the 11street platform, where they
can shop and make payment with their Boost mobile wallet. This integration of
the Boost and 11street platforms allows users to seamlessly perform online
shopping transactions without having to access multiple different apps. It is a
calculated step towards building a more wholesome digital ecosystem.
Christopher
Tiffin, CEO of Boost
said, “In line with building a digital nation, our partnership with 11street is
a strategic collaboration to provide a greater user experience for our
customers. Through this partnership, Boost users and 11street customers can
shop with ease, without having to access multiple apps. A customer can simply
open the Boost app, shop on the 11street storefront within the app and pay with
their Boost wallet as seamlessly as ever. Together with 11street, we hope to
create a more efficient eWallet society and online shopping community.”
CHEONG Chia Chou, CEO
of 11street added: “11street is thrilled to be
teaming up with Boost to become one of the first online marketplaces in the
country to embed both mobile and web payment
via eWallet services through QR code and pin entry. We’re also really excited
to see our storefront on the Boost app which will give us a chance to connect
with a whole new audience while providing better services to our existing
customers.”
 |
The
Boost and 11street management teams at the partnership launch event
From L – R: Ungku Liza,
Director of Operations of Boost, Salihah Nadiah, Digital Marketing Lead of
Boost, Arvindd Selvaratnam, Product Lead of Boost, Ginny Phuah, Director of
Product & Marketing of Boost, Christopher Tiffin, CEO of Boost, CHEONG Chia
Chou, CEO of 11street, Jenny Tay, CMO & COO of 11street, Naza Rahim, CFO of
11street, Henry Ho, General Manager of 11street Business Development &
Partnership of 11street, Nurul Jannah, Manager of 11street Business Development
& Partnership of 11street
|
To
celebrate this partnership, Boost and 11street will be offering customers
‘Boosted Daily Deals’ on exclusive items from 28 September onwards. Among the
deals include smart LED televisions, mobile phones, speakers, power banks and
many more. These ‘Boosted Daily Deals’ will be refreshed daily, and shoppers
will get to enjoy attractive discounts and savings on new and limited items. Each
customer is allowed to purchase one unit of each ‘Boosted Daily Deals’ and
customers must be registered Boost and 11street users to make the purchase. On
top of that, customers can also download the free shipping coupon each month,
which are also up for grabs with purchases worth RM30 and above. All ‘Boosted
Daily Deals’ items only available via the 11street storefront in the Boost app,
while stocks last.
 |
| Christopher
Tiffin (CEO of Boost) and CHEONG Chia Chou (CEO of 11street) 11street unveil the Win a Car campaign launching from 28 September |
Apart
from that, Boost and 11street is also launching a ‘Win A Car’ Campaign, where
customers stand a chance to win prizes worth up to RM86,000, including 11street
vouchers, game consoles, mobile phones and the grand prize of a brand new Myvi.
Starting from 28 September to 30 November 2018, customers who shop on 11street
via the website, mobile app, mobile web or the storefront on the Boost app and
make payment with the Boost mobile wallet will qualify to be in the running to
win attractive prizes. Each shopper’s first purchase over RM40 paid with the
Boost mobile wallet will entitle the shopper to one entry. Users will also be
entitled to three additional entries for every subsequent RM40 transaction made
via Boost, to be in the running to win these amazing prizes. The more you shop,
the more chances you can win!
“We’re
evolving with the technological advancements in our increasingly digital world
to enrich and elevate our customers’ online shopping experience and provide
them with better deals on products across the board. We want our shoppers to
shop, but more importantly, we want them to continue having opportunities to
earn and win while they shop, thus this collaboration with Boost. The grand prize of a car is just the first of
many surprises we have in store for 11street and Boost users, so you’re going
to want to watch this space.” CHEONG said.
Be
sure to shop on 11street and make your payment with Boost to be in the running
to win attractive prizes. Shoppers can download the Boost app and the 11street
app on the Google Play Store or the App Store. To find out more information on
how the Boost app works on the 11street platform or app, visit the 11street FAQ
page here.
11street is a trustworthy and convenient
online marketplace that offers a great variety of products at competitive
prices. It strives to revolutionise consumer’s online shopping experience by
making it more personalised and engaging. 11street has a diverse selection of
product categories which are tagged on Fashion, Electronics, Groceries, Health
& Beauty, Kids & Baby, Leisure & Sports, Home & Living, and
Books & Services including e-vouchers. 11street is also an optimised
marketplace where its merchandising ecosystem, education, and training programs
can fully support sellers regardless of the size of their business. Established
in Korea since 2008, 11street is now one of the top global e-commerce
marketplaces with 400,000 sellers serving over 30 million consumers worldwide.
11street in Malaysia is operated by Celcom Planet Sdn. Bhd. – a joint venture
between Axiata Digital Services Sdn. Bhd., SK Planet Ltd, and PUC Ventures Sdn.
Bhd. For more information, visit www.11street.my
About
Boost
Boost is a mobile lifestyle wallet that aims to
revolutionise the way consumers transact on a daily basis. Combining lifestyle
needs and cutting edge digital technology, Boost strives to make transactions
easier, faster, more secure & overall a more rewarding experience for
consumers.
Boost officially launched in January 2017 as a platform
that digitised one of the telco’s core services - the way prepaid users top up
their mobile credit. Boost allows users to pay via their mobile phone at
participating locations without the hassle of using physical cash or cards.
More than 3.0 million Boost users can now pay at over 40,000 touchpoints
nationwide.
Key Features
●
Buying prepaid top up
●
Cashback
●
Instant shake rewards
●
Digital shop to purchase vouchers including:
○
The Gamers – Boost offers game
credits top up for Steam Credits, Garena, MOL Points, PlayStation, Asphalt8 and
A-Cash
○
The Online
Shopaholics – 11Street, Lazada,
Zalora, Fashion Valet and Shopee for cash vouchers up to 20% off.
○
The Foodies – Tealive, Boost
Juice, myBurgerlab, KGB (Killer Gourmet Burgers), Inside Scoop, The Chicken
Rice Shop, La Juiceria, Krispy Kreme. SushiQ, Nelson’s, DOME
○
Music, Dramas &
Movie lovers – get monthly subscription from Spotify, Joox. MBO cinema vouchers. For
entertainment – We have Sunway Lagoon, RedBox, Aquaria KLCC and Legoland
○
Health and Beauty – SimplySiti, SASA
●
Buying and gifting digital vouchers
●
Unique split bills feature “Go Dutch”
●
Paying utility bills with partners such as Telekom
Malaysia, Astro and Syabas
●
Free money transfers
●
Pay for parking (most major streets around Klang
Valley)
Android users can download Boost from the Play Store while
iOS users can download from the App Store.
For more information, check out the website at
https://www.myboost.com.my/ or follow
Boost on Facebook (https://www.facebook.com/myboostapp/) and Instagram (https://www.instagram.com/myboostapp/).