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(L-R) Caroline Chin (陈欣艳), Digi’s Head of Rewards
& Partnerships; Loh
Keh Jiat (卢家捷), Digi’s
Chief Marketing Officer; and How Lih Ren (侯立人), Digi’s
Head of iTelco during the launch of the all-new MyDigi Rewards TM
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Digi Telecommunications Sdn Bhd (“Digi”) introduced Malaysia’s largest
lifestyle rewards app, the all-new MyDigi Rewards™ offering its customers
exciting deals and experiences from an expanding list of partners.
Through the all-new MyDigi Rewards™, exclusively available on the MyDigi
app, all 11.7 million Digi customers will have access to thousands of great
deals and exclusive rewards offered by more than 500 brands and partners across
7,000 locations nationwide, covering various categories such as F&B,
Shopping, Travel, Entertainment, Wellness and many more.
Loh Keh Jiat, Digi’s Chief Marketing Officer said, “As Malaysia’s
largest network, Digi aims to consistently deliver streamlined and relevant
digital experiences. The all-new MyDigi Rewards™ is part of our ambition to
build a more valuable long-term relationship with our customers. It is also a
strategic opportunity for Digi to work closely with our merchant partners,
leveraging on the MyDigi Rewards™ platform as an alternative marketing tool for
them to reach a wider audience.”
The app also introduces a new membership tiering system (Yellow, Gold
and Platinum), where Digi customers can earn points to unlock and move up the
tier, giving them access to redeem more rewards including tier-exclusive deals.
For every Ringgit spent on their Postpaid bills or Prepaid reloads, customers
will earn 1 Digi Point. These Digi Points will then be accumulated and
customers will be upgraded to the next tier upon earning enough points.
According to How Lih Ren, Digi’s Head of iTelco, “We are making it
rewarding for our Digi customers - the more they spend and the longer they stay
with us, the more rewards will be unlocked to them. We believe this system is
important as a tool to consistently delight and retain our valued customers.”
MyDigi App customers will also notice a refreshed look on the MyDigi
Rewards™ section with new features such as Near
Me which allows customers to locate nearby outlets where they can redeem
their favourite rewards, as well as Reward
Sneak Peeks which allow customers a preview of upcoming new rewards. Customers
can also continue to gift their favourite rewards to share great deals with
friends and loved ones.
Digi’s Box of Surprise offers personalised
internet, meeting customers’ daily lifestyle needs
Box of Surprise is a new feature made available on the MyDigi app that enables
all customers to receive tailor made exclusive offers from Digi. Customers can now
expect to receive at least one customised offers in their Box of Surprise at
any point in time. Offers within each customer’s Box of Surprise can range from
free internet, discounted internet plans, exclusive short term internet passes and
phone bundles customised to their individual’s mobile usage needs &
spending patterns. Customers are
encouraged to check their Box of Surprise on the MyDigi App from time to time so
as to not miss any of the latest deals.
Digi customers can start to enjoy the latest MyDigi Rewards deal or find
out what’s available within their Box of Surprise through the latest version of
the MyDigi App, which can be downloaded from App Store or Google Play.
For more information on the all-new MyDigi Rewards™ and Box of Surprise,
visit http://new.digi.com.my.
ABOUT DIGI
We are a mobile connectivity and internet services
provider enabling 11.7 million Malaysians to get the most benefit out of an
increasingly connected world. With a strong legacy of product and service
innovation delivered on our advanced 4G+ network, Digi has an ambition to
become customers’ favourite digital partner, providing relevant, personalised
and engaging digital products and services that will further enable all
Malaysians’ digital lifestyles. This is because we believe digital
communication empowers everyone to improve their lives, build societies and
secure a better future for all. Listed on Bursa Malaysia, Digi is part of
global telecommunications provider Telenor Group and is a leader in driving
progressive and responsible business practices. For more information about
Digi, visit www.digi.com.my.