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Deputy
Minister of Youth & Sports Launches Fresh Breath For Malaysia Youth
Empowerment Campaign By Guardian Malaysia and Limkokwing University of Creative
Technology
A recent study of Malaysian dental students
found that one in every two suffer from clinical oral malodour or bad breath[1]. Worldwide
figures indicate that from 22 percent to 50 percent of the global population
suffer from moderate bad breath[2].
Bad breath can have social and psychological effects on suffers including low
self-confidence and low self-esteem, and it should be taken seriously[3].
Guardian
Malaysia, the largest health, beauty and personal care chain in Malaysia, with
more than 400 stores nationwide held the campaign in conjunction with the
introduction of its new Fresh Mouth 6 Actions mouthwash range.
The
campaign’s goal is to empower Limkokwing students to creatively interpret the
theme of Fresh Breath for Malaysia as a showcase of positive energy towards the
nation while encouraging better oral hygiene through visual expression and
multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten entries
across two categories.
According
to the Deputy Minister of Youth and Sports, YB Steven Sim, the Fresh Breath for
Malaysia campaign offers youth for Malaysia and around the globe the
opportunity to be facilitators of change who can communicate from the heart and
responsibly on an issue that afflicts many.
“Today
you take on oral care, tomorrow you take on even greater issues. A large part
of the openness in Malaysia is driven by digital life as the reach and impact
are profound. The challenge is to communicate responsibly and with kindness
when tackling sensitive issues. The Fresh Breath for Malaysia campaign by
Guardian and Limkokwing is a good platform to empower and to incentivise youth
to have their say,” YB Steven Sim said.
More
than 100 entries were received from Limkokwing students, with 20 shortlisted
entries sharing the rationale for their work before the Deputy Minister of
Youth and Sports, the top management of Guardian and Limkokwing, industry
partners and more than 500 of their peers.
Guardian Health and Beauty SdnBhd, Chief Executive
Officer Mr Soren Lauridsen said of the Fresh Breath for Malaysia campaign: “It is a platform for youth to be empowered to trust
their vision of tackling the ‘taboo’ issue of bad breath in inspirational ways
that allow more people to join the conversation on better oral hygiene with
passion. They will have done something meaningful and important for many
Malaysian youth – getting the problem of bad breath out in the open, and offering
a way to talk about it.”
The
Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents
cavities, strengthens teeth, freshens breath, promotes healthier gums and
restores mineral to enamel while killing 99.9% of germs. There are three
variants of Cool Mint, Peppermint and Tea Leaf.
When
used as part of a complete oral care routine of twice daily brushing, flossing
and with a good diet, mouthwashes
may offer additional benefit in terms of reducing bad breath and cavities[4].
Limkokwing
University’sIndustry Empowerment Senior Vice President, Dato’ Raja Aznil Raja
Hisham explained that the university and its students are uniquely suited
to give a different perspective to the Fresh Breath for Malaysia campaign.
“Our Cyberjaya campus
hosts students from 160 countries. The multicultural milieu on campus gives
rise to work that has a depth and breadth of creative global thinking and
implementation that show through in the submissions we have received for the
Fresh Breath for Malaysia campaign. The exposure that they have received and
the industry experience they have received through this campaign is good
preparation for their future careers.
This 40-year track record gives the University an enormous advantage in
providing valuable experiences to students. Limkokwing students work with some
of the largest and most successful brands worldwide that
market a wide range of products now including Guardian. This unique
collaboration with industry has also been extended to build competitiveness and
global reputation through innovative design and effective branding.” Dato’ Raja Aznil
explained.
Limkokwing University
is a multicultural learning institution that provides students with industry
exposure. Students gain industry insights and professional networking
opportunities giving them the extra edge needed to succeed in a globalised
environment.
Online
voting will begin on September 20, and the best digital communication campaign
for Fresh Breath for Malaysia will be determined via the deliberation of an
industry panel and online votes.
Pricing and Availability
The Guardian Fresh
Mouth 6 Actions Mouth Wash range is available at all Guardian outlets
nationwide, and through the Guardian e-store at www.guardian.com.my in three
variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at
RM16.88, or pack of 2 of 750ml at RM24.43.
ABOUT GUARDIAN MALAYSIA
From a
200-sqft pharmaceutical retail outlet catering to the expatriate community to
emerging as the leading Pharmacy, Health and Beauty retail chain in Malaysia,
Guardian now operates a chain of over 400 stores, providing unrivalled variety
of Pharmaceutical, Health and Beauty products to more than 2.5 million
Malaysian customers a month, across the country.
Guardian’s
commitment to its customers’ needs is also reflected in a dedicated team of
pharmacists, who impart professional advice and consultation to customers.
Committed to strong corporate governance, which upholds responsible and ethical
dispensing at all times.
Guardian is also an advocate of
corporate philanthropy and believes in giving back to the community. Guardian
celebrates four decades of success by making a pledge to contribute to worthy
causes by getting involved in the efforts that help to provide and promote the
care, development and well-being of the local communities and supporting
programs that are dedicated
towards those in need namely, women and children.
ABOUT
DAIRY FARM
Dairy Farm is a
leading pan-Asian retailer. At 30th June
2014, the Group and its associates and joint ventures operated over 5,800
outlets and employed over 100,000 people.
It had total annual sales in 2013 exceeding US$12 billion.
The Group
operates under a number of well-known brands across four divisions. The principal brands are:
Food
·
Supermarkets
– Wellcome in Hong Kong, Taiwan and the Philippines, Cold Storage in Singapore
and Malaysia, Giant in Malaysia, Indonesia, Singapore and Brunei, Hero in
Indonesia;
·
Hypermarkets
– Giant in Malaysia, Indonesia, Singapore, Brunei and Vietnam;
·
Convenience
stores – 7-Eleven in Hong Kong, Singapore, Southern China and Macau;
Health and Beauty
·
Mannings
in Greater China and Guardian in the rest of Asia;
Home Furnishings
·
IKEA
in Hong Kong, Taiwan and Indonesia; and
Restaurants
·
Maxim’s
in Hong Kong, mainland China and Vietnam.
Dairy Farm
International Holdings Limited is incorporated in Bermuda and has a standard
listing on the London Stock Exchange as its primary listing, with secondary
listings in Bermuda and Singapore. The
Group’s businesses are managed from Hong Kong by Dairy Farm Management Services
Limited through its regional offices.
Dairy Farm is a member of the Jardine Matheson Group.
ABOUT
LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY
Limkokwing
University of Creative Technology is a private international university with a
presence across Africa, Europe and Asia.
With its main campus in Malaysia, the university has 14 other campuses
in Botswana, Cambodia, China, Indonesia, Lesotho, Maldives, Sierra Leone, Sri Lanka, Swaziland and the
United Kingdom. Founded in 1991 by Tan
Sri Dato' Sri Paduka Dr Lim Kok Wing, the Limkokwing network of campuses now
support a total enrolment of more than 30,000 students from more than 165
countries, making it the world's most globalized university.
[1]Rani, H, Ueno, M.,
Zaitsu, T, Furukawa, S, and Kawaguchi, Y, 2015. Factors associated with
clinical and perceived oral malodour among dental students. J Med Dent Sci,
62(2): 33-41https://www.ncbi.nlm.nih.gov/pubmed/26183831
[2]Akaji, Ezi&Folaranmi,
Nkiru&Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature
on Its Prevalence, Impact and Control. Oral health & preventive dentistry.
12. 297-304. 10.3290/j.ohpd.a33135.https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control
[3]Akaji, Ezi&Folaranmi,
Nkiru&Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature
on Its Prevalence, Impact and Control. Oral health & preventive dentistry.
12. 297-304. 10.3290/j.ohpd.a33135.https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control
[4]https://www.ada.org/en/member-center/oral-health-topics/mouthrinse