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| SENHENG PURPLE LEAGUE SIGN OFF |
The Senheng Purple League
is back for the 2018/19 season bigger, better and ready to take its place as
Malaysia's leading badminton league.
After four successive
seasons, the Senheng Purple League is on a level way above the rest with the
continuous support of the local and international fans, the vital sponsorship
of various companies and participation of world-class players.
Known for its prestigious
status, the clubs competing in the Senheng Purple League have no problems
securing the services of some the world’s best badminton players to represent
them throughout the season.
Some of the big names that
have graced the Senheng Purple League are Datuk Lee Chong Wei, Chou Tien Chen,
Zhao Yunlei, Tai Tzu Ying, Christinna Pedersen, Markis Kido, Tommy Sugiarto and
Lee Yong Dae to name a few.
To whet that
fans' appetite, the Purple League Junior (PLJ) will kick off earlier with 19
teams having confirmed their entries. PLJ is the main platform where
the up-and-coming talented young players gain experience, exposure and a chance
to prove they can be better players. But more importantly, the PLJ will be the
avenue for scouts to identify players with the potential to be world class.
This therefore proves
that the Senheng Purple League plays an important role as one of the main
contributors to the development of badminton in Malaysia.
Dato’ Jack Koh, Chief
Executive Officer of Malaysia Purple League said: "Senheng Purple League will
be entering its fifth consecutive season, and to be able to reach this stage,
is not an easy task. With the support of the fans, sponsors, media, Ministry of
Youth and Sports (KBS), and Badminton Association of Malaysia (BAM), we can
safely say that Senheng Purple League has reached a new level.
"Of course, this
league will drive Malaysia forward where badminton is concerned. We also
anticipate never-ending support from all parties because the success of the
league in this country depends very much on that kind of backing which puts it
at an exceptional level in badminton."
He added: "We at
Purple League would like to thank the title sponsor, Senheng, Astro,
Li-Ning, 100 Plus, and Resorts World Genting for backing our initiative to
ensure that the development of badminton in our country will not slow down. I
am sure this partnership will continue to flourish for the benefit of all
parties concerned in our quest to make badminton in Malaysia great again.
"To show our
appreciation to our corporate partners who have unselfishly supported the
Senheng Purple League, we will be organising the Purple League Corporate to
provide a vital platform for corporate companies that would like to get
attached or associated with the sport of badminton.”
Meanwhile, Managing
Director of Senheng, Lim Kim Heng confirmed that his company will always give
its full support towards all sporting activities in Malaysia.
"Senheng has played
its role and provided full support to ensure that the sporting activities we
are involved in run smoothly. We feel that it is a part of our responsibility
because sports will always bring glory and pride to our country," he said.
"We are fully
committed to backing the Senheng Purple League and all it stands for because we
believe that our values are synonymous with those of the Purple League. That
being the case, we are continuously looking to strengthen our relationship in
every way and grow together as a united front.
“At Senheng, we are always
supporting this positive aura and I hope through this sponsorship, badminton
and especially Purple League, will gain more support from all concerned,” added
Kim Heng.
The fifth edition of the
Senheng Purple League is scheduled to take off at Gem In Mall, Cyberjaya on
20th December. The Grand Finals will be held at Arena of Stars, Resorts
World Genting in January 2019.