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A
community event was also held today at McDonald’s Padungan
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McDonald’s Malaysia also
held a community event at the remodelled Padungan outlet, which was the first
McDonald’s restaurant to open in Sarawak.
New Design and Enhanced Customer Experience
“We are celebrating a
joyous occasion today as it is the 25th anniversary of this outlet,
which happens to be the first McDonald’s restaurant in Sarawak. To make this
occasion a momentous one, we are unveiling a fresh new look for the
restaurant,” said Managing Director and Local Operating Partner of McDonald’s
Malaysia, Azmir Jaafar.
“We have been progressively
modernising McDonald’s restaurants nationwide since late last year and have
been rolling them out in stages ever since. This is part of our efforts in
creating a modern and welcoming environment while providing our customers with
high quality food at great value and exceptional customer service. This
restaurant is also the first McDonald’s restaurant in Sarawak to incorporate
the table service feature, where customers are given the option of having their
food served to them at their tables,” added Azmir.
According to Azmir, McDonald’s
Malaysia’s plan to modernise the look and feel of its restaurants will see
investments between RM50 million to RM100 million over the next three to five
years.
The transformation of the
Padungan restaurant incorporates various new features and innovative customer
service concepts, which include: -
1. Table
service, where customers can order their meals at the front counter or via one
of the ordering screens and choose the option for their food to be served at
their chosen table.
2. Self-ordering
kiosks (SOKs), where customers can place their own orders and customise their
meals according to their preference.
3. Dual
point service that enables customers to order through the SOKs or the front
counter, before picking up their food when
their order numbers are flashed on screen.
4. Cashless
transaction convenience so that customers can easily pay for their meals using
credit or debit cards.
5. Digital
menu boards to showcase the menu and on-going promotions, improve customer
experience when ordering over the counter.
6. High
speed WiFi connectivity for the benefit of always-connected customers.
Datuk Haji Abdul Wahap bin
Haji Abang Julai, the mayor of Kuching North City Commission was the guest of
honour at the grand opening of the McDonald’s Padungan restaurant.
“Companies are constantly
improving and evolving according to the shift in customer demands. McDonald’s is one of the companies who are
innovating while also staying consistent in their commitment to deliver value
to its customers while contributing to the local economy,” said Datuk Haji
Abdul Wahap.
“This restaurant is a
favourite among locals and I am very pleased that McDonald’s has decided to
give this outlet a fresh new look. McDonald’s plans to upgrade existing outlets
and open new restaurants will be beneficial in the long run as this will
generate additional jobs and create more business opportunities for local
suppliers and service providers within the value chain,” added Datuk Haji Abdul
Wahap.
McDonald’s
Malaysia, under the new ownership of Reza Group, has already committed
resources to expand the McDonald’s business in the country. Specifically, as
part of the company’s 10-year business growth plan, Reza Group is looking to
invest more than RM1.4 billion with a target to have up to 450 restaurants
nationwide by 2025 which is estimated to create at least another 10,000 jobs.
Today, McDonald’s Malaysia already has more than 270 restaurants in the country
with a dedicated workforce of more than 12,000 Malaysians.
The grand opening was also
made more special with McDonald’s hosting a community event at the restaurant to
assist the underprivileged community in Sarawak.
“Back-to-School” Programme
The
event today saw the handover of school packs to local primary school children.
This is an annual “Back-to-School” programme spearheaded by McDonald’s Malaysia
and Ronald McDonald House Charities (RMHC) in collaboration with the Ministry
of Education Malaysia. As part of the programme, more than 880 primary school
children from Sarawak will receive school packs in preparation for the 2019
school year session.
According
to Azmir, the “Back-to-School” programme holds a special place in the heart of
both McDonald’s and RMHC because it provides assistance to primary school
children from underprivileged and urban poor families.
“We
have been engaging with children from the different communities that we have
been operating in as we want to alleviate the financial burden of the families and
motivate these children to enter the new school year with confidence. This is
important as they are our country’s future leaders. Late last month, we were
privileged to have Dr. Maszlee Malik, Minister of Education with us to officiate
the programme in Kuala Lumpur” said Azmir.
ABOUT
MCDONALD’S
McDonald’s is the world’s leading global foodservice
retailer with approximately 35,000 restaurants worldwide, serving more than 70
million customers daily in more than 100 countries. With 35 years of
presence in Malaysia, McDonald’s serves over 13.5 million customers a month at
more than 270 restaurants nationwide. McDonald’s employs more than 12,000
Malaysians in restaurants across the nation providing career, training and
development opportunities. For more information on McDonald’s, please
visit www.mcdonalds.com.my.
ABOUT
RONALD MCDONALD HOUSE CHARITIES
Ronald McDonald House Charities (RMHC) Malaysia was
established in 1990 as a non- profit organisation and is one of more than 300
RMHC Chapters worldwide. It aims to positively impact young lives in the areas
of health, education and welfare through its four core programs – Ronald
McDonald House (RMH), Ronald McDonald Sensory Room (RMSR), Gift of Smile (GOS),
and “Back-to-School” programme. For more information, please visit www.rmhc-malaysia.my.