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Inks MoU as First QSR to
Serve Pizzas to Passengers
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Recently marks a momentous occasion
for pizza lovers and flight users all over Sabah. Domino’s Pizza and MASwings
Sdn. Bhd. (MASwings) inked a Memorandum of Understanding (MoU) for various
initiatives to be undertaken in collaboration especially for the land below the
wind.
The MoU is part of Domino’s efforts
to spread its love to the people in Sabah, not only in Kota Kinabalu where it
currently has three stores but to provide a
pizza experience to those travelling to other cities from Kota Kinabalu such as
Sandakan and Lahad Datu. A total of 700
personal pizzas is expected to be served over the next one week starting today
on selected flights from Kota Kinabalu and 30,000 discount vouchers will be
distributed to MASwings customers on board selected flights and through its
ticketing offices.
This collaboration marks Domino’s
Pizza as the first Quick Service Restaurant (QSR) to serve pizzas to MASwings
passengers. The MoU was signed by Linda Hassan, Senior Vice President of
Marketing, Domino’s Pizza Malaysia & Singapore and Aminuddin Zakaria, Chief
Executive Officer of MASwings witnessed by both MASwings and Domino’s Pizza
representatives.
Linda Hassan, Senior Vice President
of Marketing, Domino’s Pizza Malaysia & Singapore remarked, “We are excited
and honored to be part of this unique partnership with MASwings. As the
regional community airline, they are the perfect partner for us to live up to
our purpose of enriching the lives of our customers and community. It is quite
a feat to see our pizzas being delivered and served to passengers before
boarding their flights! We are happy to be able to serve our pizzas for our
fans to enjoy them en-route to their destinations.”
“This partnership is especially close
to our hearts as beyond serving our pizzas for
MASwings passengers, Domino’s Pizza is also taking the opportunity to
acknowledge the Unsung Heroes and the backbone of MASwings operations, their
employees. This is a continuation of our acknowledgment and recognition of the
engineers, technical support and on-ground support for their dedication in
ensuring the safety of passengers even before they step foot on the planes,”
she continued.
Aminuddin Zakaria, Chief Executive
Officer of MASwings Sdn Bhd said, “I am delighted to have Domino’s Pizza being
served to our passengers. Having their popular pizzas is definitely a treat for
our passengers as it creates a memorable journey for them. Additionally, we
would also like to thank Domino’s for their recognition and generous
contribution to 400 of our employees. Being acknowledged as Domino’s Unsung
Heroes while performing their duties and responsibilities provides a positive
boost to their daily routines and we appreciate Domino’s for thinking of us.”
Through the partnership, MASwings
employees will receive express cards from Domino’s and will also be able to
enjoy 50% off pizzas from 12 November 2018 – 11 May 2019. One of MASwings ATR aircraft will also
feature Domino’s logo to mark the collaboration.
Additionally, Domino’s Pizza and
MASwings will be doing a special pizza delivery to serve rural communities in
Sandakan.
To learn more about Domino’s Pizza
Malaysia as well as other ongoing promotions, visit us at http://www.dominos.com.my/.
ABOUT DOMINO’S
PIZZA
Delivering more than 1 million pizzas a day
worldwide, Domino’s Pizza is the world’s leading and fastest growing pizza
delivery company committed to upholding the industry in product quality and
operational excellence. Globally, Domino’s Pizza Inc. operates a total network
of more than 14,000 owned and franchised stores throughout the U.S. and in over
85 markets. Domino’s internationally ranks in the top five companies in online transactions.
As at Q2 2017, Domino’s Pizza Malaysia is the
largest Domino’s market in Southeast Asia and fifth largest in Asia Pacific.
Established in 1997, Domino’s Malaysia is managed by master franchise holder,
Dommal Food Services Sdn Bhd. To date, there are 226 Domino’s Pizza stores in the country.
At Domino’s
Pizza, we take PRIDE in our commitment to enrich the lives of our customers,
employees, partners, shareholders and communities. As one of the most lovable
brands in Malaysia, we will go the extra mile for your smile as well as uphold
our culture to ‘sell more pizza, have more fun’. Embracing our company’s
philosophy of smart hustle, Domino’s is committed to provide customers with the
ultimate pizza delivery experience, with its product satisfaction guarantee,
30-minutes delivery guarantee and 15-minutes take-away guarantee.
Forging ahead as an e-commerce entity, Domino’s
Pizza has led many firsts in its digital platforms. Domino’s Pizza Malaysia has
leveraged on the digital world to the best of its advantage and this began when
it was certified as the first QSR company to provide an online ordering
platform by the Malaysian Book of Records with the launch of its website in
2003. Domino’s Pizza Malaysia’s online ordering platform is also ranked #1 for
its online speed of service in the QSR industry.
Domino’s is the award winner of the 2009, 2010,
2011, 2012 and 2016 Gold Franny Award, a distinguished Achievement Award of the
International Franchise Association at the Domino’s Pizza Worldwide Rally. In a
show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the
“Restaurant & Fast Food" category of the prestigious Putra Brand
Awards 2014, Silver in 2015, Bronze in 2016, Silver in 2017 and Bronze in 2018.
ABOUT
MASWINGS
MASwings, East Malaysia’s first commuter airline,
caters to the air travel needs of Sabah and Sarawak’s travellers by providing
affordable fares, convenient schedules and connections within and across the
two states in Borneo as well as FT Labuan.
It supports the aspirations of Sabah, Sarawak and FT Labuan and
contributes to the socio-economic development of the region. MASwings also serves destinations in the
BIMP-EAGA region such as Brunei and Tarakan (Indonesia).
The airlines’ six DHC-6-400 Twin Otter aircrafts
operating out of Miri, form the Rural Air Services, providing a vital lifeline
to some of the remotest rural communities in Sarawak.
They fly regular scheduled services to 11 rural
STOLports (STOL short take-off and landing) many of which are inaccessible by
road.
Being a subsidiary of the Malaysian Aviation
Group, MASwings also links with Malaysia Airlines Berhad for greater global
connectivity.
MASwings was first incorporated on 17 May 2007.
It was officially launched and started operations on 01 October 2007. As of
today, MASwings serves a total of 24 destinations including into and out of
Brunei from Kota Kinabalu on code sharing.
MASwings fleet includes 10 ATR 72-500 and 6
DHC-6-400 Twin Otter aircrafts and is supported with a total staff strength of
closed to 438 throughout the whole Sabah, Sarawak and WP Labuan.
MASwings being the airline for the people of
Sabah, Sarawak and FT Labuan celebrated its 11th year of operations
last October this year. At this young
age of operations, MASwings is proud of the recognition and accolades awarded
to date such as Sabah State Special Tourism Minister Award (2013), Sarawak
State Hornbill Special Award (2013), Certificates From Viking Air Limited and
Pratt & Whitney for MASwings Viking Twin-Otter (2017) and recently two
awards from the Malaysia Book of Records (2018) for MASwings under the purview
of Ministry of Transport Malaysia being the Rural Air Services (RAS) operator.