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A 5-Star Pizza Experience
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Living
up to its promise of delivering quality products, service, value and
convenience, Domino’s Pizza is introducing its latest addition to the menu with
its range of Pulled-Meat pizzas. Derived by Malaysian’s love for western inspired
meals when dining together in celebration of special moments, the pulled-meat
pizzas are a perfect way to indulge.
The
launch of Domino’s latest Pulled-Meat Pizzas was held and sponsored by Evolve
Concept Mall located in Ara Damansara.
Serving
customers only the best, high quality Australian beef with characteristics that
meets Domino’s standard is selected as the centerpiece of the new pizzas. The
new Pulled-Beef Pizza features unbelievably tender pulled meat briskets heavily
drenched in a flavorful Chipotle sauce along with capsicums and red chilies for
the ultimate sweet and spicy kick to satisfy your meat cravings. The secret to
tender meat is the five-hour cooking procedure. It starts off with the
marination to infuse the flavors into the meat’s pores followed by a 15-minute
‘tumbling’ process to massage the meat. It is then oven-braised for at least
five hours until it falls apart, ready to be easily shredded or ‘pulled’ apart
to serve.
The
latest range also presents the new Pulled-Chicken Pizza that highlights the
pulled chicken breasts paired with Chipotle sauce, bright cherry tomatoes and
caramelized pineapple rings that create a well-balanced, sweet and savory
combination in every bite. In keeping with the western flavors, new Golden
Chicken Tenders is a perfect complement to the pizzas. Boneless chicken tenders
are impeccably marinated, battered then oven baked (never fried) to perfection
so every bite is crispy yet soft and tender on the inside, while served with
the new Zesty Coleslaw of crunchy mix of purple and white cabbage, sweet orange
carrot and tasty tangy lime dressing, topped with savory sprinkle of black
sesame seeds.
At
the launch of Domino’s latest products, Shamsul Amree, Deputy President,
Operations, Domino’s Pizza Malaysia and Singapore said, “In keeping up with
demands of an evolving consumer base, we strive to go above and beyond to provide
the best offer in the industry. Our mission has always been to create value
through all customer touch points from the get-go. From offering an array of
products on our menu to contemporary interiors and improving our services, we
go the extra mile in all that we do. We remain focused on our four brand
pillars of great products, great service, great value and great convenience.
This is encapsulated in our brand promise. As such, Domino’s strives to
continuously enhance customers’ experience through each pillar across multiple
touch points.”
“Although
we are in the Quick Service Restaurant (QSR) industry, we do not let it get in
our way of serving top-quality products that are usually served in high quality
restaurants. We are passionate in everything that we do, as such a ton of
effort and time has gone into making this a reality. Our menu now offers more
choices than ever before while also keeping customer’s pocket in mind. Not only
do we offer customers more options but we also present customers with premium
products that consist of top-quality ingredients to enjoy with their loved
ones. We are constantly engaging and listening to our customers and we
understand that they love quality ingredients. This launch truly captures our
new brand promise of It’s All About You, to continuously serve and demonstrate
to customers that they are valued by us,” he continued.
Linda
Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore
said, “Today’s launch marks Domino’s Pizza as the first Quick Service
Restaurant in Malaysia to offer pulled meat on the menu. While it may seem like
a simple task to offer a new item on the menu, this new product in particular
was developed with great care as to ensure that it would present customers with
a 5-star food experience. The meat is marinated and cooked slowly for hours to
achieve the tender, juicy and flavorful beef to top our pizzas. We are proud to
offer customers premium pizzas at all our stores nationwide.”
“Nothing brings family and friends together for the
holidays than a delicious feast on the table and every moment is worth a
celebration with Domino’s Pizza. In spirit of year-end festivities, we are
happy to offer customers with more options but more importantly, special
premium products that consist of top-quality ingredients to enjoy with their
loved ones. We continue to be inspired by our customers. We understand that the
premium soft, tender and juicy pulled-beef is neither easily affordable nor
available in the market. As such as part of the six-month product development,
we undertook serious effort to ensure that the right flavor profile as well as
the perfect meat texture is achieved to serve customers the best tasting pizzas
because in all that we do, it is for them. This latest product truly depicts
our commitment and is in conjunction with the launch of our brand promise, It’s
All About You,” she concluded.”
With heartfelt appreciation and gratitude as well as
with customers in mind, the launch also featured Domino’s brand new video of
Its All About You.
For even greater value, customers
can opt for the Wild West Buddy Combo consisting of any NEW Pulled-Meat pizza
for only RM41.90 and Wild West Super Combo for only RM61.90. Additionally,
customers can add-on RM12.75 or Ala-carte RM13.70 to enjoy our new Golden
Chicken Tenders. Customers also get the choose to add-on RM6.50 for Large Zesty
Coleslaw or add-on RM2.90 for Small Zesty Coleslaw which are also available ala-carte
for only RM 7.90 and RM3.90 respectively.
The
all-new Pulled-Meat Pizzas and Golden Chicken sides are available in Domino’s
Pizza stores in West Malaysia from November 5, 2018 onwards. Visit Domino’s stores,
order online at http://www.dominos.com.my/, or call 1300-888-333 to make an
order.
To
learn more about Domino’s Pizza Malaysia’s new Western-themed products as well
as other ongoing promotions, visit us at http://www.dominos.com.my/.
ABOUT DOMINO’S PIZZA
Delivering
more than 1 million pizzas a day worldwide, Domino’s Pizza is the world’s
leading and fastest growing pizza delivery company committed to upholding the
industry in product quality and operational excellence. Globally, Domino’s
Pizza Inc. operates a total network of more than 14,000 owned and franchised
stores throughout the U.S. and in over 85 markets. Domino’s internationally
ranks in the top five companies in online transactions.
Domino’s
Pizza Malaysia is the largest Domino’s market in Southeast Asia and fifth
largest in Asia Pacific. Established in 1997, Domino’s Malaysia is managed by
master franchise holder, Dommal Food Services Sdn Bhd. To date, there are 226
Domino’s Pizza stores in the country.
At
Domino’s Pizza, we take PRIDE in our commitment to enrich the lives of our
customers, employees, partners, shareholders and communities. As one of the
most lovable brands in Malaysia, we will go the extra mile for your smile as
well as uphold our culture to ‘sell more pizza, have more fun’. Embracing our
company’s philosophy of smart hustle, Domino’s is committed to provide
customers with the ultimate pizza delivery experience, with its product
satisfaction guarantee, 30-minutes delivery guarantee and 15-minutes take-away
guarantee.
Forging
ahead as an e-commerce entity, Domino’s Pizza has led many firsts in its
digital platforms. Domino’s Pizza Malaysia has leveraged on the digital world
to the best of its advantage and this began when it was certified as the first
QSR company to provide an online ordering platform by the Malaysian Book of
Records with the launch of its website in 2003.
Domino’s
is the award winner of the 2009, 2010, 2011, 2012 and 2016 Gold Franny Award, a
distinguished Achievement Award of the International Franchise Association at
the Domino’s Pizza Worldwide Rally. In a show of confidence by Malaysian
consumers, Domino’s Pizza won Bronze in the "Restaurant & Fast
Food" category of the prestigious Putra Brand Awards 2014, silver in 2015,
bronze in 2016, Silver in 2017 and Bronze in 2018.
Customers
can call Domino’s at 1-300-888-333 or log on to its website at www.dominos.com.my to place their orders.
For latest updates, please visit Domino’s Pizza Malaysia’s Facebook at https://www.facebook.com/DominosMY/
or Instagram at https://www.instagram.com/dominosmy/.