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#EatDrinkHilton celebrates seasonal local
ingredients and
sustainability practices across Hilton’s portfolio of hotels in
South East Asia
Hilton has
launched #EatDrinkHilton, a seasonal produce dining campaign across its 40 properties
in South East Asia. As part of #EatDrinkHilton, a select seasonal produce is highlighted
as the ingredient of the month, based on which Hilton’s chefs across its hotels
in South East Asia would create locally inspired culinary innovations that
showcase the creativity and rich culture of each market.
The campaign
celebrates the use of sustainably sourced, seasonal local ingredients to connect
with the deep cultural relevance of dining in the region, whilst satisfying the
needs of an increasingly diverse culinary landscape. The monthly ingredients
are part of an annual calendar of seasonal produce ingredients that coincide
with regional and global seasons and festivals.
“Food and beverage are a crucial part of Hilton’s operations in South
East Asia and around the world, as we continue to deliver exceptional
experiences to our guests and local community. Across every destination what makes us stand out
amongst the industry, especially to locals residing in each city, is our
remarkable food and beverage offerings and exceptional service,” says Paul
Hutton, vice president, operations, South East Asia, Hilton.
“Through #EatDrinkHilton, we hope to further inspire creative excellence
among our chefs in South East Asia and at the same time encourage our guests and
customers to appreciate the rich culinary heritage in the region through our
chefs’ creations which are inspired by traditional cooking methods and flavors,”
Hutton added.
Since the campaign started its pilot earlier this year, some of the
ingredients featured have included mint leaves, tea, chocolate, lemongrass and
coconut milk. Unique creations which have emerged in the region are:
·
Green tea tiramisu at DoubleTree by Hilton
Jakarta – Diponegoro
·
Shrimp and young coconut cocktail served in a
coconut by Hilton Colombo
·
Homemade mint ice cream by Hilton Bandung
Come November, the seasonal ingredient in focus will be ginger, a culinary
ingredient widely used in food and beverage preparation across South East Asia.
In line with the festive season in December, cinnamon will be the ingredient of
the month to spice up the year-end festivities.
Hilton has also unveiled the list of ingredients for #EatDrinkHilton
2019, starting the year with nourishing ingredients such as nuts and sugar cane[1].
In addition to unique culinary creations, the seasonal produce
ingredients are extended across various touchpoints along the guest journey experience
with Hilton at these properties, from locally inspired welcome drinks, to
turndown amenities and scented refresher towels for guests upon arrival.
In line with rapidly changing food trends, with today’s “foodies”
becoming increasingly social media savvy, #EatDrinkHilton encourages Team
Members, guests and diners to share their #EatDrinkHilton experience across
social media channels, to inspire conversation and raise awareness of the
campaign. From now till 30 November 2018, guests and diners who share their
experiences stand a chance to win a 2-night stay at any participating hotel in
South East Asia.
To find out more about the campaign, past creations by chefs, and
upcoming ingredients of the month, follow #EatDrinkHilton on Instagram and
Twitter today.
ABOUT HILTON
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 15 world-class brands comprising more than 5,500 properties with
nearly 895,000 rooms, in 109 countries and territories. Dedicated to
fulfilling its mission to be the world’s most hospitable company, Hilton earned
a spot on the 2018 world’s best workplaces list, and has welcomed more than 3
billion guests in its nearly 100 year history. Through the award-winning guest
loyalty program, Hilton Honors, nearly 82 million members who book
directly with Hilton have access to instant benefits, including digital
check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
APPENDIX:
Full list
of ingredients for 2019
|
Month
|
Ingredient
|
|
January
|
Nuts
|
|
February
|
Sugar
cane
|
|
March
|
Tomato
|
|
April
|
Grains
|
|
May
|
Coriander
|
|
June
|
Mint
|
|
July
|
Chili
|
|
August
|
Chocolate
|
|
September
|
Lemongrass
|
|
October
|
Coconut
|
|
November
|
Ginger
|
|
December
|
Cinnamon
|