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| ‘11.11 Carnival’ |
IPC Shopping
Centre and MyTOWN Shopping Centre in partnership with IKEA Malaysia are proud
to unveil the ‘11.11 Carnival’. This is the first time the online 11.11
shopping phenomenon is brought on-ground to a physical retail environment. From
9 to 11 November 2018, IPC and MyTOWN will host multiple brands to provide
shoppers with an even bigger and better unique shopping experience.
Originally from
Alibaba in China, the globally renown Singles’ Day 11.11 shopping phenomenon is
synonymous with extraordinary discounts and special offers from retailers and
brands – making it the undisputed biggest shopping day of the year.
This year, IPC
and MyTOWN’s 11.11 Carnival will see over 400 of its combined tenants and
partnerscome together to offer promotions and discounts of up to 90%.
“With our 11.11
Carnival, we are creating a ground-breaking platform for ourown brick-and-mortar
tenants and leading e-commerce playersto give shoppers the instant
gratification of the best online shopping deals in a great retail environment,”
said Christian Olofsson, the Shopping Centre & Mixed Use Director of IKEA
Southeast Asia.
He continued, “We
have always aspired to be a meeting place for the community beyond just
traditional retail. The11.11 Carnival complements online shopping with great
customer experiencesand memorable moments with friends and family. It is
definitely a new and unique way of looking at online and offline shoppingbehaviour
as a whole.”
Throughoutthe 11.11
Carnival, shoppers can expect exclusive access to special offers from the 400+
combined tenants at IPC and MyTOWN. One of the main highlights includes IKEA’s
much anticipated year-end sale which will be bolstered with exclusive in-store
IKEA FAMILY member deals on the 10th and 11th of November. Shoppers can look
forward to discounts of up to 50% on their home furnishing favourites.
Besides this,
IPC and MyTOWN will be partnering with leading e-commerce players such asShopee,Fave,
Taobao, Klook, Garena and AliExpress as well as partners like Maxis to bring
the online aspect of 11.11 to the offline space. During the three-day 11.11
Carnival, there will be exclusive offers and deals offered by these partners
that can only be redeemed at their on-ground showcases. Other activities for
the whole family includes:
- Spend a minimum of RM300 in a single receipt at any participating tenants and partners.
- Double the chance to win by shopping at selected outlets.
- Prizes range from electronic devices such as smartphones and television sets to holiday packages.
- Hourly travel deals with fun activities and games
- Meet and greet local influencers
- Tier 1 :Spend a minimum of RM200 in a maximum combination of 3 receipts and stand a chance to purchase an iPhone XS 64GB or Samsung Galaxy Note 9 128 GB at RM1,111.
- Tier 2 :Spend a minimum of RM80 in a maximum combination of 3 receipts andstand a chance to purchase a Philip Air fryer or Samsung 32-Inch TV at RM111. \
- Hourly dealsdraw from 6.00pm to 9.00pm on 10 and 11 November 2018
The exciting
11.11 Carnival awaits at: -
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Venue:
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IPC Shopping
Centre, Atrium, Level G; and
MyTOWN
Shopping Centre,Common Area, Level G
IKEA
Damansara, Cheras and Tebrau
|
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Date:
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9to 11
November 2018 (Friday – Sunday)
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Time:
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10.00am to
10.00pm
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For more
information about 11.11 Carnival and the attractive in-store only deals, visitwww.1111carnival.com.
ABOUT IPC SHOPPING CENTRE:
Malaysia’s
first shopping centre anchored by IKEA, and the first of many shopping centres
in IKEA Southeast Asia’s portfolio in the region. A sub regional Shopping
Centre strategically located in the heart of a mixed development of offices,
hotel, commercial centres & residential, it serves as the neighbourhood
shopping destination for the community, complementing the shopping hub in the
district known as Mutiara Damansara Commercial Centre. We opened our doors in
December 2003 and today we welcome an average visitation of 15 million visitors
per year to our Centre.
ABOUT MYTOWN SHOPPING CENTRE:
MyTOWN Shopping Centre is a super-regional shopping centre for friends
and family on the fringes of the Central Business District of Kuala Lumpur. The
shopping centre is a one-stop destination for shopping, dining and
entertainment with more than 400 stores. Anchored by IKEA in Malaysia, MyTOWN
Shopping Centre is set to deliver a fantastic customer experience with a
vibrant mix of retailers.
MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad
and Ikano Pte. Ltd. For more information, log on to www.mytownkl.com.my or
www.facebook.com/mytownshoppingcentre.
ABOUT IKEA MALAYSIA:
Since its 1943
founding in Sweden, IKEA has created a better everyday life for the many people
by offering well-designed, functional home furnishings at prices so low the
majority of people can afford them. Today IKEA is the world’s largest home
furnishing retailer, with more than 360 stores in 44 countries - including
those in Singapore, Malaysia and Thailand owned and operated by Ikano Private
Limited. We incorporate sustainability into our day-to-day business and support
initiatives that benefit children and the environment. To learn more, visit
IKEA.my.