 |
Malaysia’s Largest
Marketplace, Mudah.my introduces two new service offerings and announces
partnership with Maybank Finance and AIG Malaysia Insurance Berhad
|
On
desktop, Mudah Auto topped the list with an average of 676,000 Unique Visitors per month between January to August 2018 –
garnering roughly 40% of Malaysia’s
total automotive Internet audience and three times as many visitors of its
closest competitor. Compared to other automotive platforms in Malaysia, Mudah
Auto also ranked number one for Average Minutes Spent per visitor on mobile –
as much as six times the time spent of its closest competitor.
(*Refer to Appendix for complete details)
“Maintaining
the top spot for automotive websites in Malaysia is an exciting milestone for
us, but the real achievement is being able to advance our customer
relationships and build trust. We have worked continuously to improve our
products and services, and the resulting data proves that our customers value
our focus. Being awarded the Superbrands Award recently is also a positive
reinforcement for us and our efforts, a sign that we are on the right track as
a brand and organisation,” said Gaurav Bhasin, CEO, Mudah.my.
As
part of the company’s efforts to deliver a safer buyer-seller experience and
improve trust, Mudah.my also announced the introduction of two new product
enhancements. The first product, Mudah
Auto Verification, is a new process which allows car sellers to verify
their ad listings online by submitting the vehicle’s Car Registration Card to
Mudah Auto. Sellers who successfully submit the relevant documentation are
rewarded with a verified ‘blue tick’ icon, indicating proof of product and
vehicle accuracy in year of manufacturing.
The
second product, PRO Niaga Cars, is
an upgrade of the feature’s previous model. The evolved product is aimed at
improving the customer experience for car dealers specifically. With insights
garnered from a customer survey, Mudah.my implemented the feature upgrade
through the introduction of three new store types, which will help car dealers
streamline and better manage their inventory.
Peter
Wong, Head of Auto said, “Our Auto category continues to be a focal point for
our company. Mudah Auto Verification and PRO Niaga Cars are just some of the
new enhancements we are introducing to increase consumer confidence in our site
and promote a safer marketplace environment. With the ‘blue tick’ verification,
buyers can be reassured of the vehicle’s authenticity. This is one step towards
enhancing trust for our users, and is part of our efforts to facilitate
credible, trusted transactions for our buyers and sellers.”
In
addition to the new enhancements, the online marketplace also announced its
partnership with Maybank Finance, which allows Mudah users to
apply for car loans online. The offer is only available to cars advertised by Mudah’s verified dealers on its
platform, with a minimum loan amount of RM30,000.
The
online marketplace is also running an ongoing deal with AIG Malaysia Insurance Berhad, which provides customers with 10%
rebate for auto policies bought on Mudah.my.
The
collaboration aims to provide a smoother buyer experience on the site with
Mudah.my serving as the leading one-stop platform for all product-related
needs. For more information on Mudah.my’s latest deals, users can visit their
website at www.mudah.my.
Appendix
(*Source: comScore Media Matrix ®, Desktop and
Mobile-Only, Automotive, January-August 2018, Malaysia)
2018 DESKTOP
|
|
|
Media
|
|
|
Total Unique Visitors
|
|
|
% Reach
|
|
|
Average Minutes per
|
|
|
|
|
|
|
|
(000)
|
|
|
|
|
Visitor
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
Total Internet: Total Audience
|
14,315
|
|
100
|
|
1,149
|
|
|
|||||
|
|
Total Internet: Automotive
|
1,687
|
|
11.8
|
|
97.1
|
|
|
|||||
|
|
MUDAH.MY Auto
|
676
|
|
4.7
|
|
191.1
|
|
|
|||||
|
|
PAULTAN.ORG
|
268
|
|
1.9
|
|
17.3
|
|
|
|||||
|
|
CARLIST.MY
|
228
|
|
1.6
|
|
25.0
|
|
|
|||||
|
|
PERODUA.COM.MY
|
133
|
|
0.9
|
|
14.9
|
|
|
|||||
|
|
Honda
|
105
|
|
0.7
|
|
55.2
|
|
|
|||||
|
|
CARBASE.MY
|
102
|
|
0.7
|
|
17.3
|
|
|
|||||
|
|
Toyota Group
|
83
|
|
0.6
|
|
6.1
|
|
|
|||||
|
|
Motortrader.com.my
|
49
|
|
0.3
|
|
10.0
|
|
|
|||||
|
|
Proton Holdings
|
53
|
|
0.4
|
|
23.0
|
|
|
|||||
2018 MOBILE
|
|
|
Media
|
|
|
Total Unique Visitors
|
|
|
% Reach
|
|
|
Average Minutes per
|
|
|
|
|
|
|
|
(000)
|
|
|
|
|
Visitor
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
Total Internet: Total Audience
|
15,640
|
|
100
|
|
3,988
|
|
|
|||||
|
|
Total Internet: Automotive
|
2,777
|
|
17.8
|
|
9.7
|
|
|
|||||
|
|
MUDAH.MY Auto
|
880
|
|
5.6
|
|
31.3
|
|
|
|||||
|
|
PAULTAN.ORG
|
1,327
|
|
8.5
|
|
5.2
|
|
|
|||||
|
|
CARLIST.MY
|
142
|
|
0.9
|
|
3.1
|
|
|
|||||
|
|
PERODUA.COM.MY
|
112
|
|
0.7
|
|
3.8
|
|
|
|||||
|
|
Honda
|
-
|
|
-
|
|
-
|
|
|
|||||
|
|
CARBASE.MY
|
218
|
|
1.4
|
|
4.7
|
|
|
|||||
|
|
Toyota Group
|
-
|
|
-
|
|
-
|
|
|
|||||
|
|
Motortrader.com.my
|
-
|
|
-
|
|
-
|
|
|
|||||
|
|
Proton Holdings
|
-
|
|
-
|
|
-
|
|
|
|||||
*Note: Some fields do not contain data
as figures are too low
Report Parameters:
•
Data
Source: Desktop and Mobile
•
Geography:
Malaysia
•
Universe:
Home and Work
•
Period:
January 2018 – August 2018
•
Target:
Total Audience
•
Media:
Automotive [Undup.]
Mudah.my Sdn. Bhd. is Malaysia’s leading
marketplace that offers a free and convenient platform for people to buy and
sell, new and preloved goods just with a simple post of an ad. Launched in
2007, Mudah.my currently has over 50 categories from automobiles to
electronics, home appliances to property, toys and collectibles to jobs and
services. Everything Also Mudah.
Mudah.my currently employs over 100 employees and is
owned by the Telenor ASA (OTCMKTS: TELNY).
Further information about Mudah.my can be found on: www.mudah.my
COMSCORE, INC
ComScore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across platforms. With a
data footprint that combines digital, linear TV, over-the-top and theatrical
viewership intelligence with advanced audience insights, comScore allows media
buyers and sellers to quantify their multiscreen behavior and make business
decisions with confidence. A proven leader in measuring digital and set-top box
audiences and advertising at scale, comScore is the industry’s emerging, third-party
source for reliable and comprehensive cross-platform measurement. To learn more
about comScore, please visit comScore.com
MAYBANK – HUMANISING FINANCIAL SERVICES
Maybank is among Asia's leading banking
groups and Southeast Asia’s fourth largest bank by assets. The Maybank Group
has an international network of over 2,200 offices in Malaysia, Singapore,
Indonesia, Philippines, Brunei Darussalam, Vietnam, Cambodia, Thailand,
People's Republic of China, Bahrain, Uzbekistan, Myanmar, Laos, Pakistan,
India, Saudi Arabia, Great Britain and the United States of America. The Group
offers an extensive range of products and services, which includes consumer and
corporate banking, investment banking, Islamic banking, stock broking,
insurance and takaful and asset management. It has over 43,000 employees
worldwide. (www.maybank.com)
AIG MALAYSIA INSURANCE BERHAD
American International Group, Inc. (AIG)
is a leading global insurance organization. Founded in 1919, today AIG member
companies provide a wide range of property casualty insurance, life insurance,
retirement products, and other financial services to customers in more than 80
countries and jurisdictions.
These diverse offerings include products
and services that help businesses and individuals protect their assets, manage
risks and provide for retirement security. AIG’s core businesses include
Commercial Insurance and Consumer Insurance, as well as Other Operations.
Commercial Insurance comprises two modules – Liability and Financial Lines, and
Property and Special Risks. Consumer Insurance comprises four modules –
Individual Retirement, Group Retirement, Life Insurance and Personal Insurance.
AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock
Exchange.
Additional information about AIG can be
found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIGinsurance
www.twitter.com/AIGinsurance | LinkedIn: www.linkedin.com/company/aig. These
references with additional information about AIG have been provided as a
convenience, and the information contained on such websites is not incorporated
by reference into this press release.
AIG is the marketing name
for the worldwide property-casualty, life and retirement, and general insurance
operations of American International Group, Inc. For additional information,
please visit our website at www.aig.com. All products and services are written
or provided by subsidiaries or affiliates of American International Group, Inc.
Products or services may not be available in all countries, and coverage is
subject to actual policy language.
Non-insurance products and services may
be provided by independent third parties. Certain property-casualty coverages
may be provided by a surplus lines insurer. Surplus lines insurers do not
generally participate in state guaranty funds, and insureds are therefore not
protected by such funds.