One of the guests receiving their Welcome Kit at the Shell Hillstand. |
The Shell Hillstand
featured a sensory feast with experiential activities for the whole family
Shell
Malaysia elevated this year’s Malaysia Motorcycle Grand Prix (MotoGP™)
experience by introducing a sensory feast at the Shell Hillstand, in celebration
of its title sponsorship for 2018.
This year’s SHELL MOTOGP™ welcomed
over 103, 000 fans who witnessed the world-class motorsports event.The exclusive
Shell Hillstand was a vantage point for the adrenaline-packed action at Turn 13
and 14 of the race at the Sepang International Circuit (SIC), with a live feed
broadcast of the race on two large LED screens. Fans had clear views of the
track thus further immersing them into the action.
Guests enjoying freshly baked pastries from deli2go at the Shell Hillstand. |
Visitors
at the Shell Hillstand were welcomed with a display Ducati bikes at the
entrance and had access to a wide selection of food and beverages, available
from the food trucks at the venue, Shell’s very own deli2go, Costa Coffee, and
TeaLive.
In
addition, the Hillstand included a variety of fun games and activities such as
the MotoGP™ PS4™ Challenge that offered fans a virtual race
track experience and the ‘Super Sepak’ activity, a soccer challenge. A
Shell Reflex Challenge activity tested participants’ reflexes and their
foot-eye co-ordination respectively. The venue also showcased the Ducati Panigale™ Dyno that provided an opportunity for
eligible riders to experience the powerful machine at a standstill.
Visitors trying out the bike simulators at the Welcome Centre. |
At the Welcome
Centre, guests were welcomed with bike simulators, educational panels, and a
360° video projection on a giant motorbike helmet made from 100% recycled
paper. Additionally, bikers had the opportunity to purchase the Shell Biker
Value Pack during the race weekend which provided them eligibility to win a
motorcycle on a weekly basis till 30th November 2018.
For
the first time in the history of Malaysia MotoGP™, Shell unveiled its mobile
fuel dispenser which enabled visitors to fuel up with Shell V-Power Racing
right outside the race tracks. To complete the bikes’ engine performance and
protection care, a Shell Advance Ride Thru service was available at the carpark;
complimentary with every purchase of Shell Advance lubricant during the race
weekend.
“Shell is committed to motorsports development in
Malaysia, as evidenced by our title sponsorship for the Shell Malaysia
Motorcycle Grand Prix. This year, our Shell Hillstand was designed to offer
motorsports enthusiasts a unique experience with activities that incited their
five senses. Our success here encourages us to continuously innovate our
offerings with the hope of elevating the race experience,” shared Datuk Iain
Lo, Chairman of Shell Malaysia.
He continued, “Our technical partnership with Ducati
has been invaluable for the continued development of our Shell V-Power fuels
and Shell Advance Ultra oils in the most testing environment. The on-going
evolution on track has led us to innovate our products as we have a better
understanding on what will deliver improved power, performance and protection for our
customers’ engines, on and off track. When your bike is in top-notch condition,
the degree of control it provides will assure you an enjoyable ride at all
times.”
Shell
has been the Malaysian MotoGP’s title sponsor in nine (9) of the past ten (10)
seasons, since 2009, and has shared a rewarding partnership with Ducati since
1999. Shell supported Ducati Corse in the World Superbike Championship and the
MotoGP™ World Championship. With over 150 race wins, this is one of the
strongest and most successful collaboration in the world of premier motorcycle
racing.
For more information on the
Shell Malaysia MotoGP™, please visit www.shell.com.my/MotoGP
ABOUT SHELL
Shell is a global leader in power, energy, and gas technology
and is working to meet increasing energy demand and supply challenges by
delivering smarter products and cleaner energy, infrastructure, and by
developing new energy sources while addressing the impact on the environment.
Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in
Malaysia started more than 125 years ago. Shell currently has a strong market
presence in the upstream and downstream sector in Malaysia.
ABOUT
#SHELLSELAMATSAMPAI
#ShellSelamatSampai(#SSS)
is a Shell Malaysia social investment programme that comprehensively drives
road safety awareness and behavioral change among motorcyclists and youth, who
contribute to the highest fatality rate in road crashes in Malaysia. The School
Outreach programme, a key component of the #SSS enables Shell Malaysia to
attempt to drive home its ‘Goal Zero’ accident-free zone message through a fun,
educational and interactive roadshow to 20 schools in the country.
Tags
LIFESTYLES