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| Unveiling of 2-acre expansion with brand new wing for leisure travellers. |
SO
Sofitel Hua Hin has unveiled a 2-acre expansion with the launch of its brand
new wing with state-of-the-art of leisure facilities and room types for
business and leisure travellers. Guests staying at the hotel can look forward
to the new 16-meter x 60-meter Signature
Pool, consisting of a water playground anchored by a Wibit adventure course running
down the middle of the pool.
The new wing also includes the new One-bedroom SO Pool Villas and SO Family Suites complete
with bunk beds. Facilities also include a dedicated kid’s pool area and a SO
Sundae poolside ice cream bar. An added family friendly feature includes Kids Tent, a kids club
where young children can enjoy fun activities and entertainment.
“Today’s
travelers are not just looking for a place to stay, but they are looking for an
experience and innovative concept elements. A dynamic player in the global
hotel scene, the SO/ brand surprises with a playful and distinctly rebellious
interpretation of luxury that includes avant-garde design, a passion for
fashion, trendy beats, buzzing destination bars and events,” said Mr. Ianic
Menard, AccorHotels’ VP Sales, Marketing, Distribution Upper Southeast &
Northeast Asia and the Maldives.
“Since our first SO Sofitel property opened in 2011, the brand
has captured the vivacity and vibe of the locale. New design elements,
textures, colours and influences of the destination are added to the latest
expansion of the new wing of SO Sofitel Hua Hin, as part of a designer’s guest
experience.”
The new SO Studio and SO Lofty Pool Access rooms
feature an open concept design complemented with a customized
television/wardrobe console which can swivel and can be enjoyed from the
bathtub or bed. The refurbished SO
Comfy Pool Access and brand new SO Lofty Pool Access rooms boast
private outdoor terraces providing direct access to the Signature Pool. The
latest expansion brings the total number of guest rooms, suites and villas
from 78 to 109.
“We’ve been part of SO Sofitel Hua Hin’s creative design of its
signature emblem and uniform as part of the resort’s Imaginative Escape
concept. It’s great to be able to add the final aesthetic touches in line
with the SO/ branding as I believe that fashion and design can augment the
whole experience for guests.” said Polpat Asavaprapha, founder and creative
director of ASAVA and signature designer of SO Sofitel Hua Hin.
As part of the expansion, guest can also enjoy a round of golf
at the mini 18-hole golf course and a game of tennis or basketball at the
resort’s multi-purpose court that will open on December 1st. For an
evening bike ride, the resort’s private 627-meter bicycle track will be opening
year-end where bikes will also available for rent. The resort also
features a pillar-less ballroom, an executive meeting room, and a multifunction
room. The beachside Event
Lawn provides the perfect backdrop for romantic weddings,
dinner & dance and corporate retreats.
“This expansion is designed specifically to meet the evolving
needs of our guests. The added new wing aims to enhance guest experience to
suit their needs with added service facilities and activities available for
families travelling with young children. We look forward to welcoming
guest to SO Sofitel Hua Hin to enjoy the latest offerings staying true to the
SO/ style,” said Ms.
Chidchanok Pasinpong, General Manager of SO Sofitel Hua Hin.
The opening of SO Sofitel Hua Hin’s new wing comes at a time
with recent announcement of the Royal Coast project by the Thai government to
boost tourism in the western coastal provinces now referred to as “Thailand
Riviera”.
Thailand was ranked ninth among the world's most-visited
countries by the UN's World Tourism Organization report published in 2017.
Foreign tourists who visited Thailand were from East Asian countries, followed
by Europe, South Asia and the U.S. compared to the same period of the previous
year, the number increased by 15.51%, generating more than 190 billion THB with
an increase of 21.03%. A survey of Thai tourism found that 57% of foreign
tourist respondents repeated their travel to Thailand and 53% planned their
trip to Thailand only.
Situated on the beachfront in Cha Am, 200 kilometers on the west
coast from Bangkok, the hotel is 30 minutes from Hua Hin, one of Thailand’s
most popular beach town destination. In 2016, Hua Hin attracted five million
visitors and recently, the Airports of Thailand PCL (AoT) has also announced a
3.5 billion baht upgrade to Hua Hin International Airport over the next five
years. Expansion of passenger terminals and widening of the existing runway is
expected to increase passengers tenfold to three million a year during this
period.
Created as an exclusive label of Sofitel, SO Sofitel Hua Hin was
launched in 2016 as the second SO/ property in Thailand following the debut of
SO Sofitel Bangkok in 2012. The third SO Sofitel hotel is expected to open in
Koh Samui in 2020. Other SO/ brand properties are located in Berlin, Mauritius,
Bangkok, Saint Petersburg and Singapore. SO/Auckland hotel is slated to open on
19 November.
Currently, AccorHotels has 81 hotels in Thailand with 20 hotels
expected to open by 2020. It is the largest international hotel operator in
Thailand, with a total of 10 brands represented nationwide.
Enjoy a weekend getaway from SGD 188++ inclusive of breakfast
for two from now until March 2019. For reservations, please email h9649-RE@sofitel.com or
call +66 32 709 555 to book. Visit www.so-sofitel-huahin.com for more
information.
ABOUT
SO/
SO/ Hotels & Resorts is so vivid, expressive and bursting
with local energy that even the most adventurous travelers will be fascinated
and entertained. A dynamic player on the global hotel scene, the SO/ brand
surprises with a playful and distinctly rebellious interpretation of luxury
that includes avant-garde design, a passion for fashion, trendy beats, ‘Just
Say SO’ service, and buzzing destination bars and events. Originally created as
an exclusive label of Sofitel, the SO/ brand can now be found in socially
vibrant destinations such as Berlin, Mauritius, Bangkok, Saint-Pétersbourg and
Singapore. SO/ hotels are places to be and to be seen, thrilling guests with
fashionable and entertaining social experiences that capture the vivacity and
vibe of the locale. SO/ Hotels & Resorts is part of AccorHotels, a
world-leading travel and lifestyle group which invites travelers to feel
welcome at more than 4,500 hotels, resorts and residences, along with some 10,000
of the finest private homes around the globe.
