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HONOR raises the bar for mid-range
devices with triple-camera setup, wide angle lens and 32MP selfie camera
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“To better meet young people’s needs of technology,
design, personal expression and community engagement, we are committed to
delivering the latest premium features at an accessible level for them,” said George Zhao, President of HONOR. “Aware
of the unique way the young people want to express themselves, HONOR is working
tirelessly to refine its camera capabilities. The pioneering 32MP front camera
and triple-lens camera system in the HONOR 20 Lite have been created for the
socially active and highly visual generation to help them capture the most
precious moments in life effortlessly and co-create a new lifestyle together.”
Recognized for innovative devices with advanced features
and a well-placed marketing strategy, HONOR not only reigns supreme in its home
country as the No.1 smartphone e-brand, but achieved remarkable results
overseas with a 170% growth in global sales in 2018. In 2018, HONOR was a Top 5
smartphone brand in market share in Russia, Finland, Germany, Italy, France,
Saudi Arabia, United Arab Emirates, Ukraine and Czech Republic, based on a GfK
report. In Europe, HONOR has experienced
an explosive growth in sales volume since its entry, with a 200% increase in
the UK and 500% increase in Spain, according to market-level data.
“The smartphone evolution is moving at a fast pace, and
with competition so stiff, brands will need to constantly innovate to cater to
changing consumer demands while remaining competitively priced. We commend
HONOR for introducing yet another quality smartphone to the local market, this
time with wide-angle lens and an industry-leading selfie camera, so that you
look your best in every shot. This also reflects our beliefs in providing
affordable products without compromising quality, or making luxury goods more
accessible to Malaysians, looking at how costs are on a constant rise. We are
privileged to be a partner in this HONOR 20 Lite exclusive launch as well as
the HONOR Super Brand Day which offers users the best of HONOR when they shop
on Shopee. We look forward to working closely with HONOR to offer Malaysians an
excellent service to stay connected with one another,” said Ian Ho, Regional Managing Director, Shopee.
KEY
FEATURES OF THE HONOR 20 LITE
Triple-Lens
Camera to Capture What You See
The HONOR 20 Lite’s 24MP primary camera captures the view
with breath-taking realism, rich in detail, sharpness and colour. With the
f/1.8 wide-aperture lens and the Quadra CFA sensor, the camera system boosts
light sensitivity and lets more light pass through, allowing for epic shots in
low-light environments.
The 120-degree ultra-wide angle lens is a feature you will
only see in premium smartphones. You will be able to capture the full scene
(e.g. iconic buildings, full view of long beach, panoramic city view),
regardless of where you are.
To elevate the photography game, the Super Night Shoot
mode effortlessly produces silky smooth night shots without a tripod, while the
AI multi-scene recognition, capable of recognizing 22 categories of objects and
500+ scenarios, helps you create professional-grade photographs with ease.
Breakthrough
32MP Selfie Camera
The HONOR 20 Lite’s AI-enhanced 32 MP selfie camera is
HONOR’s best front-facing camera setup yet. It takes selfies to another level,
effortlessly converting selfies into 2.3x1.7m-sized celebrity posters without
compromising details. The built-in AI beauty algorithms intelligently touch up
selfies based on gender, age and skin tone, creating the most perfect yet
natural look you could ever want.
With the AI backlighting imaging technology, the HONOR 20 Lite’s
selfie camera makes sure the most flattering amount of light is well-captured
under any conditions – be it backlight, sidelight or front light. The
impressive lighting capabilities are made possible by the flawless combination
of a 32MP ISO-enhanced lens, the screen ring light-filling technology and the
Quadra sensor.
Impeccable
Experiences across All Dimensions
The powerful combination of hardware and software delivers
an upgraded and flagship-like experience that helps you get the most out of
everything you do – all in your palm.
The HONOR 20 Lite is an exquisitely-crafted art piece in
an avant-garde gradient design that comes with two beautiful finishes –Phantom
Blue and Phantom Red. It is ergonomic with a 3D curved body and rounded
corners. With a minimalist dew-drop notch and an over 90% screen-to-body ratio,
its 6.21-inch FullView HD screen creates an immersive entertainment experience.
The HONOR 20 Lite is powered by a Kirin 710 chipset that
delivers a seamless and fast experience, comparable to that of a flagship
smartphone. The 4GB RAM further enhances the processing speeds, while 128GB
storage enables you to keep your favourite moments and bring all the hit TV
dramas on-the-go.
Based on the EMUI 9.0 operating system, the HONOR 20 Lite
enables a smarter life. The EMUI 9.0, optimized by the latest Android 9 system,
represents an overall software upgrade that features a concise user interface,
enhances data management system and optimises user experience. Not only is it
your dedicated, caring personal assistant that counts calories in every meal with
just a scan of the food, but also your public library that answers all of the
questions.
Availability
In conjunction with the launch,
Shopee will be organizing a Super Brand Day from 22 April to 26 April 2019,
offering deals on selected HONOR products. The HONOR 20 Lite 4GB RAM + 128 GB ROM will be available
exclusively on Shopee and HONOR’s website hihonor.com/my beginning 24 April 2019, pricing at RM949. First
500 purchases of the HONOR 20 Lite made on Shopee will be entitled to a branded
drawstring bag and RM30 worth of Shopee Coins, while the subsequent 1,000
purchases will be entitled to an HONOR gift box and RM30 worth of Shopee Coins.
Meanwhile, the first 50 purchases made on hihonor.com/my will be entitled to an
HONOR gift box.
The HONOR 20 Lite will also be
available at HONOR Experience Stores nationwide beginning 26 April 2019. The
first 500 purchases will be entitled to a branded drawstring bag.
ABOUT HONOR
HONOR is a leading smartphone
e-brand. The brand was created to meet the needs of digital natives through
internet-optimized products that offer superior user experiences, inspire
action, foster creativity and empower the young to achieve their dreams. In
doing this, HONOR has set itself apart by showcasing its own bravery to do
things differently and to take the steps needed to usher in the latest
technologies and innovations for its customers.
ABOUT SHOPEE
Shopee
is the leading e-commerce platform in Southeast Asia and Taiwan. It is a
platform tailored for the region, providing customers with an easy, secure and
fast online shopping experience through strong payment and logistical support.
Shopee aims to continually enhance its platform and become the region’s
e-commerce destination of choice.
Shopee
has a wide selection of product categories ranging from consumer electronics to
home & living, health & beauty, baby & toys, fashion and fitness
equipment.
Shopee,
a Sea company, was first launched in Singapore in 2015, and has since expanded
its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the
Philippines. Sea is a leader in digital entertainment, e-commerce and digital
financial services across Greater Southeast Asia. Sea's mission is to better
the lives of consumers and small businesses with technology, and is listed on
the NYSE under the symbol SE.