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Sustainable
Chic with Starbucks® X Herschel
Supply Designer Collection
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In
celebration of Earth Day, Starbucks partnered with renowned design-driven
global accessory brand Herschel Supply Co. to release a new limited-edition
designer merchandise collection, available exclusively at Starbucks® stores in Asia.
Combining timeless fashion and premium quality, the Starbucks® X Herschel
Supply designer collection proves quality and self-expression does not need to
come at the cost of a sustainable lifestyle. The collection’s unique designs
embody style and authenticity, while giving recycled material a second life.
“Starbucks
has always been an avid supporter of sustainability.
In fact, in January this year the company announced a bold, multi-decade
aspiration to become resource positive, working with Starbucks partners,
customers and other stakeholders on the journey to encourage more sustainable
lifestyles. Starbucks plans to spend the
next year continuing to test and learn before formalizing these sustainability
targets as part of the company’s 50th anniversary in 2021,” said Erin Silvoy, vice president, Category and
Marketing, Starbucks Asia Pacific. “As part of these efforts, this exclusive collection
is thoughtfully crafted for the eco-conscious customer on-the-go. Made from
100% recycled plastic bottles (PET), this collection diverts plastic from
landfills and oceans, effectively giving these materials a second life as a
stylish and convenient accessory for a sustainable lifestyle.”
“In
venturing beyond coffee moments, this collection puts the spotlight on
eco-friendly material innovation alongside with evergreen designs, set to
inspire others to be thoughtfully well-travelled with their faithful companion
throughout their journey and adventures anywhere,” says Mikey Scott,
Global Marketing Director of Herschel Supply. “Hence, with sustainability
becoming a global focus, our latest collaboration with Starbucks presents our
trendy customers with a collection that not only satisfies their need but also enables
them to do their part for the environment, effortlessly.”
The
Starbucks® X Herschel Supply collection
includes an assortment of stylish bags made from recycled plastic and drinkware
featuring bold colors and eye-catching messages focused on sustainability.
The Starbucks® X Herschel Supply collection includes:
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| Classic XL Bag Pack RM 335.00 Utilitarian-like features top and bottom easy-access pockets made from recovered plastic material with orange zipper finishing. |
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| Long Tote Bag RM168.00 The contemporary tote bag made from recovered plastic material features a hanging c ompartment with brown fabric extended handles that allow it to be comfortably worn on the shoulder |
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| Carry
Bag RM 148.00 Perfect for organizing travel essentials, featuring a bright orange convenient carrying handle and an internal mesh storage sleeve |
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| Fifteen
Hip Pack RM 148.00 Single compartment hip pack made from recovered plastic material designed to be worn around the waist or as a crossbody |
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| 12oz Mug RM 158.00 Stainless steel double-wall traveler mug of black monochromatic colors to illustrate the ubiquitous and sleek design with camo-inspired black and grey |
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| 16oz Stainless Steel
Tumbler RM 195.00 Double-wall stainless steel tumbler of black monochromatic colors to illustrate the ubiquitous and sleek design with camo-inspired black and grey |
Starting 27 April 2020 onwards, this exciting
collaboration will be available at selected Starbucks® designer series stores
in Malaysia from RM148 onwards, while stocks last. The Starbucks® X Herschel
Supply collection will also be available at select Starbucks® stores in
Asia-pacific, including Australia, Brunei, Cambodia, Hong Kong, India,
Indonesia, News Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand
and Vietnam, while supplies last.
*Starbucks Designer Series Stores located at Jaya Shopping Centre, Johor Bahru
City Square, Mid Valley (Level G), Bandar Utama (Old Wing), KLCC (Level 3), Berjaya
Times Square (Level 1), Juru Auto City, Bangsar Village 2 (Signing Store),
Cameron Highlands, PLUS Drive-Thru, Tanjong Tokong Drive-Thru, Melaka Raya,
Rawang R&R Drive-Thru, Kota Kemuning Drive-Thru, Medan Gopeng, Icon City
Drive-Thru, Batu Ferringhi, Ansa Hotel, Aman Central, Sunway Pyramid (Level G),
Ampang Drive-Thru, SkyAvenue, Desa Parkcity, City Mall Kota Kinabalu, The
Spring, Bintang Plaza Miri, Oceanus Waterfront Mall.
ABOUT
BERJAYA STARBUCKS COFFEE COMPANY SDN BHD
Berjaya Starbucks Coffee
Company Sdn Bhd is wholly-owned by Berjaya Food Berhad and a licensee of
Starbucks Coffee International. From its first store opening in Kuala Lumpur on
17 December 1998, Starbucks is now available in more than 14 states and federal
territories in Malaysia. The company also operates the world’s first Starbucks
Signing Store, which promotes accessibility and offers employment and
development for the Deaf community. After 20 years in Malaysia, Starbucks has
grown not only to become the favorite coffee place for Malaysians, but also a
productive member in enriching communities across the country. For more
information, please visit the official site at starbucks.com.my or check out our
Facebook page at Facebook.com/StarbucksMalaysia.
ABOUT
STARBUCKS
Since
1971, Starbucks Coffee Company has been committed to ethically sourcing and
roasting high-quality arabica coffee. Today, with stores around the globe, the
company is the premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer through every
cup. To share in the experience please visit us in our stores, online at Starbucks.com and through Starbucks Stories.
ABOUT HERSCHEL SUPPLY CO.
Herschel
Supply Co. is a Canadian luggage and accessories brand based in Vancouver, BC.,
founded by brothers Jamie and Lyndon Cormack. With its first products hitting
stores in July 2010, the brand now has a global following and is well-known for
its range of backpacks, duffels, totes, laptop sleeves and hip packs, alongside
smaller accessories such as wallets and hats. The brand frequently collaborates
with the likes of Mark McNairy, Clarks, Stussy, and Champion to release novel
interpretations of its luggage models.
World
renowned for its design-driven global accessories, Herschel Supply Co. aims to
produce quality products with a fine regard for detail. Driven to
provide the everyday traveler with the perfect bags and accessories, Herschel
Supply’s Classic Collection has been thoughtfully designed from the ground up
to include details that aid in daily journeys.
The idea for
the brand is to modernize nostalgic product. The brand combines rustic elements
(the buckles, flap-covered rucksack style, the stitched logo badge) with clean,
urban design (flat, tapered panels and the sleek look of a work backpack).
But nostalgia
is, at its root, about homesickness; Herschel’s method has been to generate
wistfulness for a home that neither the brand nor its city-dwelling-hipster
core clientele ever had. Herschel Supply products stood out from the rest by
showing that it is possible to have a quality product that is both functional
and stylish. https://herschel.com/