PUMA'S YEAR OF THE OX STYLE GUIDE: LOOK EXTRA FLY THIS CNY WITH THESE LUCKY COLOURS

 

Kuala Lumpur, 5 February 2021 – With Chinese New Year just around the corner, global sports brand PUMA is bringing some lucky colours your way! Spice up your wardrobe with dashes of fun colours from PUMA to look fly this CNY with crazy promotions online, from the comfort and safety of your home.

Red
Red is obviously the first on this list! The colour symbolizes happiness, success and good fortune in Chinese culture. It is also why you see red plastered everywhere around the Chinese New Year season. So, gear up in this auspicious colour to welcome good vibes for the year of the Ox with everyone’s CNY

must have!
Explore red-hot items such as the Ferrari Big Shield Men’s Tee and Fanwear Baseball Cap from the
PUMA x Ferrari collection or get back to basics this Chinese New Year with the classic red PUMA Suede.
Pink
Chinese New Year is also commonly referred to as the Spring Festival and ‘spring’ only remind us of one thing: cherry blossoms! Look effortlessly ‘pretty in pink’ with cherry blossom-inspired hues from PUMA.

With Valentine’s Day happening right after Chinese New Year this year, there’s definitely no harm in
setting that romantic tone with a flash of pink. Get pretty and sporty in pink with (from left to right) the Prime Time Bucket Bag, Evide Woven Women’s Track Jacket and Provoke XT!
Yellow
Traditionally an Imperial colour in the Chinese culture representing power, royalty, and prosperity. In
fact, this is how the term ‘Ong’ was coined too! Pull off a vibrant look this festive season as PUMA calls you to get your ‘Ong’ on with some yellow glow for good vibes in your financials!

Catch that royal vibe with (from left to right) the PUMA x Central Saint Martins Messenger Bag, PUMA x Kidsuper Studios Cap and Club Graphic Tee!
Green
Green traditionally means harmony, purity and growth in the Chinese culture. The PUMA store features an array of exciting products in green to help you channel your inner peace and harmony. With best- selling collections and products such as (from left to right) High Impact Front Zip Women’s Training Bra, Lite Laser Cat Women’s running tee and TFS Woven Women’s Track jacket, available on PUMA.com, we hope the Year of the Ox brings you exponential growth and success!
Blue
Being one of the most commonly-incorporated colours for a fresh and fashionable outlook, blue represents the wood element; associated with spring, immortality and advancement. If you are one to prefer subtle, chilled-out styles, then the PUMA store is your go-to destination for all-things blue. From sportstyle footwears such as the Cruise Rider and Ralph Sampson Lo Vintage to easy-matching accessories like the Street Portable Bag, a dash of blue is all you need to chill this Chinese New Year!

Beyond these auspicious colours, the PUMA store also carries a wide-range of colours, shades and hues
on their platform. Fans can also explore different base colours like black, white, grey and other textured
colours and layers for a fun combination. Here we have the Calibrate Mono Trainer, Prime Small Women Shoulder Bag, T7 2020 Sports Men’s Tee
While the circumstances in which Chinese New Year is being celebrated this year is nowhere near ordinary, the brand hopes to encourage Malaysians to make the most out of the new norms and celebrate togetherness. PUMA is encouraging fans to shop online this Chinese New Year through the brand's e-commerce platform, PUMA.com, where it hopes to help shoppers bridge the physical gap. PUMA fans can also rejoice thanks to the exclusive promotions and discount given via their ecommerce
store, PUMA.com. From 22nd January to 14th February, you can get an additional 28% off for 3 items
purchased and 35% off for 4 items purchased.

You can shop for these items either for yourself or get it delivered to your loved ones at a distance in
time for the first day of Chinese New Year, where it is a norm to wear brand new clothes to welcome a
brand-new year! Check out the Chinese New Year collection now on https://go.puma.com/ShopCNY_MY!

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