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Following the reopening announcement, SHOPBACK MALAYSIA and our major travel aggregators (OTAs) including AGODA, BOOKING.COM, Hotels.com, KLOOK, and Trip.com experienced a steady increase in travel related purchases since October. During 11.11, Travel even emerged as one of the top categories with over 300% increase in terms of gross merchandise value (GMV) compared to a normal day in September (before the lifting of interstate travel ban).
WE
STUDIED THE 11.11 FULL DAY DATA AND FOUND:
TRAVEL
INDUSTRY SHOWS STRONG SIGNS OF RECOVERY WITH AVERAGE SPENDING OF MORE THAN
RM1000 PER ORDER
- We observed a 2.5x increase in GMV for the travel category after the reopening of interstate travels
- OTAs such as Booking.com leveraged on the high online shopping traffic on 11.11 and offered 12% upsized cashback to travellers through SHOPBACK MALAYSIA.
- In addition, the Penang Global Tourism, the tourism bureau of Penang, topped up the offer with an irresistible 40% cashback as part of its effort to revitalize tourism business in the state during 11.11 as well as selected dates within the month of November
- As a result, during 11.11, we observed an over 300% increase in travel GMV through ShopBack when comparing to a normal day in September
- The top 3 OTAs that shoppers made their travel bookings from are Booking.com, Agoda, and Hotels.com
- Top 5 destinations that Malaysians are planning their vacations to are Kuala Lumpur, Penang, Melaka, Ipoh, and Kuantan
Apart from Travel, Health & Beauty, Fashion & Sports, as well as Home Essentials & Electronics categories saw an exceptional uplift during 11.11.
HEALTH
& BEAUTY GREW MORE THAN 7X IN TERMS OF GMV
The
top 3 popular Health & Beauty stores are
- Watsons,
- Guardians,
- iHerb
FASHION
& SPORTS GREW CLOSE TO 5X IN TERMS OF GMV
The
top 3 popular Fashion & Sports stores are
- ZALORA,
- Nike,
- Adidas.
SHOPPERS SPENT THE MOST ON HOME ESSENTIALS & ELECTRONICS (AMOUNTING TO MORE THAN RM3000 PER ORDER),
The
3 most popular stores are
- Lenovo
- Dyson
- Dell
We also observed a new trend in online shoppers’ behaviour – a smart move of purchasing e-Vouchers, gift cards or store credits before they place an order at online marketplaces/brands’ stores in order to maximize their savings through the instant cashback offered by SHOPBACK.
MORE
THAN RM700,000 WORTH OF E-VOUCHERS AND STORE CREDITS WERE SOLD IN A SINGLE DAY
DURING 11.11
Over
RM80,000 instant cashback were given to
users, with the top user receiving more than RM3,000 cashback on
his e-voucher/store credit purchase
Top
3 most purchased e-Voucher brands:
- Lazada,
- ZALORA,
- Grabfood
Shoppers taking advantage of limited-time deals of up to 20% upsized cashback on more than 20 stores and merchants (both online and offline retail) including Starbucks
According to ShopBack 11.11 data, millions of shoppers rushed to check out their items when the clock ticked 00.00 on 11.11 (12.00AM – 1.00AM), whereby more than 85% of them shopped from their mobile devices.
As the leading rewards and discovery platform, SHOPBACK partners with more than 600 merchants in Malaysia to reward users with cashback when they go through SHOPBACK to make their purchase. The list of merchants includes SHOPEE, LAZADA, TAOBAO, AGODA, BOOKING.COM, NIKE, WATSONS, ZALORA, as well as brands via Shopee such as Colgate, L’Oréal, Under Armour, Levi’s and many more.
Over the years, SHOPBACK has evolved from a cashback platform to the region’s #1 a pre-shopping portal that helps shoppers make better and smarter online shopping decisions. Besides Malaysia, SHOPBACK also operates in Australia, Indonesia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
To
date, more than 3.5 million Malaysians are using SHOPBACK for their daily
purchases and the total amount of cashback they’ve earned has surpassed RM90
million. The 11.11 sales day was concluded on a high note, and we look forward
to sharing other meaningful features and attractive deals with Malaysian
shoppers leading up to 12.12.